M&C Saatchi wins back NRMA Insurance
Seven years after losing the creative account for NRMA Insurance to Whybin\TBWA, M&C Saatchi has recaptured the business.
The brand won multiple plaudits in both creative and then effectiveness awards shows for its campaign by Whybin which saw a car created out of the parts other insurers refuse to insure as standard.
However, Whybin went out of the creative pitch at an early stage during the tender which kicked off earlier this year, opening the door for M&C which has been actively searching for some substantial new business after losing David Jones to Whybins at the end of last year.
The brief sees M&C, which has hired a raft of new talent in recent months including planner Justin Graham from Droga5 and Ben Cooper from The Monkeys as head of innovation, covering the NRMA, SGIC and SGIO brands.
In a statement this morning head of marketing Anthony Justice said: “We selected M&C Saatchi on the strength of their strategic thinking and creative ideas regarding our direct insurance brands.
“The team at M&C Saatchi illustrated they have the capability to partner with us in developing and implementing a highly creative approach that strengthens the core positioning of our brands.”
NRMA is one of the biggest insurance brands in Australia, making up in ecess of $20m of parent Insurance Australia Group’s $30m media billings, according to Mumbrella’s sister marketing intelligence tool The Source.
M&C Saatchi CEO Jaimes Leggett said: “This is a significant win for the agency. As well as being one of the largest accounts in the Australian market, NRMA Insurance, SGIC and SGIO are iconic brands. We can’t wait to get started.
“It’s great to see the bolstered team making their mark.”
The most recent work from the brand has seen them launch a Crashed Car Showroom.
Still formidable after all these years.
They are tough competitors on any pitch list.Well done guys!
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We can all RELAX now
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Grats to all involved … must have been a massive team of people, new and old, all pulling together. Vintage M&C Stuff!
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Big win from a big team. Well done.
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T’his is an impressive win. The big guns at M&C fired up.
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Commiserations to TBWA and congratulations to M and C.Both good shops.Pity there had to be a loser hear.
Anybody know who else lined up for it?
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M&C are formidable pitch opponents. Congrats guys.
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They have made a heavy investment in talent at M&C, it’s now starting to pay big dividends.
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Was between M&C and Host.
Whybins bowed out a while ago
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You moved from dinosaur A to dinosaur B, have fun with doing the same things with different people who are all the same as those people you just moved from.. insanity at it’s highest level
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,Whybins didn’t ‘bow out ‘Pitch..they didn’t make the final round.
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What Jimbo said.
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