Big W tests Father’s Day gifts
Big W is promoting its Father’s Day catalogue with an ad featuring a group of kid “gift testers”.
The spot, created by Saatchi & Saatchi, sees the kids testing a variety of gifts from cologne to a Playstation to see if dad likes them.
https://www.youtube.com/watch?v=XNWzWsRpVME
It follows on from the retailer promoting its baby range with an ad pastiching morning shows.
Other brands celebrating Father’s Day include Thomas Jewellers, Bundaberg Brewed Drinks and Australia Post.