Copywriters wanted. Urgent. Really urgent.
If readers were wondering about that noise they just heard in the distance, Dr Mumbo has the explanation: It was his irony meter exploding.
The overload came after industry body ADMA sent out the following marketing email.
Leaving aside that these days, most people understand unicorns to be billion-dollar startups, Dr Mumbo suspects that the word they wanted was “who”, not “how”.
Dr Mumbo would be happy to tell his readers more about the course in question, but unfortunately the message links to what appears to be a random article on the ADMA website about “customer-centricity and digital transformation”.
If only there was some sort of organisation they could write to that specialised in direct marketing…
Awks.
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I think you meant to say “what appears to be a random article…”
Muphry’s Law in action – any time you criticise someone’s writing for a typo or grammatical error, you will end up making a typo or grammatical error.
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Murphy?
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Thanks Elspeth, all fixed and we’ve signed Dr Mumbo up to ADMA’s copywriting class.
There are people out there, called “Copywriters” who do this all day every day. Yes, for a living! It’s amazing. You can even hire them, if you want. Hiring designers or marketers who can write isn’t quite it because the job is not really about “writing” as much as it is about persuasion.
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I’m a writer and note poor grammar and typos everyday. It’s like fingernails down a blackboard, which means your message is being lost on me because instead of reading your copy I’m mentally editing your work. *sigh*
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You note these things ‘everyday’? You’re a writer? Fingernails meet blackboard. *sigh* indeed.
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