Trading Post takes the fight to Carsales with ‘Good as gone guarantee’
In a fight back against market leader Carsales.com.au, online classifieds website Tradingpost.com.au has launched a campaign based on the new proposition, the ‘Good as gone guarantee’.
The campaign is the first effort from The Monkeys, which won a place on the Telstra business following the exit of BWM in June.
http://youtu.be/ax11gGlg0KE
The TV ad is supported by print, outdoor and radio executions.
Andrew Beecher, manager of consumer and digital marketing, told Mumbrella: “Our advertising has been hit and miss in the past. This campaign is reflective of what a dotcom is expected to do – not just build a brand but drive transactions.
He added: “The Monkeys have their heads screwed on the right way. They really get what we’re trying to do. They’re what every marketing manager could want from an agency.”
v good
User ID not verified.
Brilliant that they’re trying to appeal to one of the strengths of online in driving transactions, but using the line “good as gone” when referring to used cars? You could just as easily apply that to the money you spend on buying a car that turns out to be a lemon.
Hope it works out though guys.
User ID not verified.
19, 21, 20, sold.
Great insight!
User ID not verified.
Bold statement. Should be a good initial uptake but if people don’t get the results they are promised they won’t come back, ever.
Good luck with it, I’ll be interested to see how it goes.
User ID not verified.
Perfect! Works for me
User ID not verified.
I reckon it will work. It’s catchy, and appeals to that part of us that when we are selling something, just want it gone. By the way, Legacy DD502 Electronic Drum kit. Yours for $200 if you can pick it up in Perth. I’m sick of looking at it.
User ID not verified.