AMP reframes what wealthy looks like via CHEP
AMP has launched a new national brand campaign aimed at shifting the conversation around perceptions of “wealth”, via CHEP Network.
“For whatever wealth you want” encourages Australians to to think of ‘wealthy’ less as something that happens in the future, and more about finding opportunities in what they have today to attain what matters most to them.
The integrated work is spearheaded by a 45 second spot that features a range of Australians from different backgrounds and with a variety of lifestyle goals – from collecting sneakers and vinyl records, to embracing a growing family, or more traditional goals like financing a new home. The spot asks the question of what ‘wealthy’ is and what it means today.
