Big subs do it better in Subway’s new ‘Size Matters’ campaign

In a new campaign, the Australian arm of American sandwich chain, Subway, is arguing that size really does matter… when it comes to its footlong subs.

Appropriately titled ‘Size Matters’, the advertising campaign features a selection of the chain’s most well-known footlong subs alongside the aforementioned label.

The campaign is designed to spotlight the value consumers gain from tucking in to the lengthy sandwich.