Canstar has appointed Datisan for Google Marketing Platform
Canstar has appointed Datisan across the full Google Marketing Platform stack. This will include the addition of Display Video 360, Search Ads 360 and Campaign Manager to the existing Google Analytics 360 engagement.
Datisan has seen a string of client appointments since its Google Marketing Platform certification announcement in October.
Datisan’s head of AdTech, Bharat Tarachandani, said of the appointment: “We are excited to have multiple full stack clients plus keen interest from several others so early in our journey into the AdTech space. It demonstrates the value we bring to the market with combined analytics, GMP and GCP capabilities.”
Along with its Certified Partner status in Google Cloud Platform (GCP), Datisan is Google’s first full stack Google Marketing Platform and Cloud Platform sales partner across Australia and New Zealand.
Sara Tweedly, group executive, digital and marketing at Canstar, said Datisan had been “a great partner” over the past 12 months in the analytics space.
She added: “We’re looking to them to support our alignment of media, tech and analytics and can’t wait to get started.”
In November, Datisan added Google Cloud Partners Financial Services Expertise, which is awarded to partners who demonstrate customer success and leverage the Google Cloud Platform to “help deliver competitive and compliant solutions in rapidly changing global markets with powerful, scalable technology, including secured multi-cloud and hybrid solutions for the financial services industry”.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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