Opinion

It’s official: being a newspaper reporter is an awful job

The outdoor industry doesn’t need to be offensive to get noticed 10

Will the real Tiger Woods please stand up 18

Will Pepsi’s social media gamble pay off? 17

Is Hawkins too beautiful to be ‘normal’? 68

Something old, something new, something borrowed in TV ratings battle 5

Why job hunting is like dating – memoir of an unemployed creative 12

Hewlett-Packard’s “racist” webcam worries 6

Eight big ambitions every marketer must have in 2010 5

Marketing disasters: Westpac’s monkey business tops 2009 list 19

Online revolution changed the media game

The news the TV regulator didn’t want you to notice? 3

The Lord’s teaser campaign 10

A whale called Mr Splashy Pants 3

Where there’s smoke there’s no fire for McDonald’s outdoor ad 15

How Saatchi & Saatchi’s Toyota social media disaster unfolded 91

Who will protect us from Saatchi & Saatchi?

Best Job achieved our objectives – and then some 6

Sharks off Bondi 13

Future of journalism belongs to the bold 1

Burger King’s breakfast push leaves a bad taste 4

My life as a sick stunt 1

If The Population’s demise means big social media agencies don’t work, there may still be room for small ones 29

Should journos have their Twitter profiles taken from them if they change job? 41

When The Spence is away, the spiders will play 2

Nando’s ads – tacky, but effective? 7

Why The Population deserves to win the Toyota Yaris social media pitch 14

Mumbrella Readers Choice Awards – creative agency of the year shortlist 5

Mumbrella Readers Choice Awards – media agency of the year shortlist 2

Mumbrella Readers Choice Awards – PR agency of the year shortlist 14

Mumbrella Readers Choice Awards – social media campaign shortlist 5

Mumbrella Readers Choice Awards – ad of the year shortlist 1

Mumbrella Readers Choice Awards – turkey of the year shortlist 3

Mumbrella Readers Choice Awards – industry blog of the year shortlist 26

Mumbrella Readers Choice Awards – media brand of the year shortlist 8

The year of professionalism? 2

Gap turned upside down 2

Things worth knowing about the Mumbrella awards process 1

Naming and shaming the media takes too long

Why newspapers are better than iPhones 19

Numbers prove success of Flip’s Bondi flashmob 6

TV year: How Seven won, Ten survived and Nine slipped back – and digital finally made its presence felt 1

Nice use of the mo in print advertising 5

A hugely deserved Walkley for Gary Hughes 1

In The Punch vs National Times debate, the missing metric is personality 3

Pub talk hides the risk of rapid newspaper decline 12

Allan Johnston gives thumbs up to new “C’mon Stevo” jingle 3

Long term isn’t always the answer

Pin point creativity 11

Transparent SMH – great but late? 22

A dreadful coverwrap 20

YouTube’s fantastic resources for journos 4

Media Week latest to go online only 11

Sometimes this industry does the right thing 4

Murdoch and Google redux 18

Laziest social media campaign yet? 35

Bondi beach stunt fell flat for me 16

Good on the trouble-making Herald 1

Shock! Why Murdoch may be more right than wrong about Google 35

Ambra: Killer video, fatally wounded execution 10

Best Job’s (very long) glory list 15

A good Hammertime was had by all 13

It’s “My Idea”, as long as it’s American 25

Even the Best Idea can fail

Announcing the Mumbrella Readers’ Choice Awards 28

Claiming to be unbiased is a patronising fairytale, so let’s just own up to our agendas 4

20 of the best ads ever from the George Patterson agency 12

Tele is making it too easy for the privacy law campaigners to make a case 2

No TV happy ending?

Public figures want it both ways

Gabfest in need of grenades

Time to regulate paid Aussie blog comment – and to penalise the offenders 30

Darwinian ad ideas 3

Stop pretending PR is worth the same as advertising space 33

Why isn’t WPP scary in Australia? 27

The PR revolution will be televised 12

Bing – official search engine of the dark side 6

Guest post: Safety ad treats bikers like drinkers and drug users 49

Is the Adelaide Now drunk man video bad news judgement or click addiction? 14

Memo to Nine

The fake McDonald’s memo about the fake McDonald’s memo 1

The revolution is cancelled

Two continents, two brilliantly useless websites, one idea 8

Twitter 2; Mainstream media 0 – Lessons of Trafigura and Gateley 6

The interface will decide the paid content debate 3

Dutch’s Destiny from Optus: Good idea, shocking acting 37

Wolverine stunt school is a great PR idea 7

Big three’s domination of the Walkleys says it all about media diversity 12