How social media PR works
An unusual request from a PR arrives at Mumbrella’s newsdesk:
“I was hoping to have a quick chat with you about possible integration of XXXXX’s twitter feed to the Mumbrella account for the announcement of XXXXXXXXXXXX taking place next week. Basically, we would give you access to the twitter feed so you can populate (embed) your account with the feeds / information that the social media team disburses. It would be like you were tweeting from the event.”
Dr Mumbo certainly has to credit the PR for optimism. Perhaps they’d also like a log-in for Mumbrella’s website too. Then they could post the press release directly and it would be just like we were covering the event.
Still, it does no harm to ask.
Credibility via association. Have they ever heard of retweets?
User ID not verified.
I’m going to put my faith in that coming not from an actual PR person but from a marketer who thinks they know PR well enough to do it themselves.
User ID not verified.
That’s just… astounding. And that’s precisely the kind of thing that gives everyone doing PR, Social /and/ Social PR, a bad name. Disgusting.
User ID not verified.