IAG’s CMO Brent Smart: ‘Nothing kills an idea faster than a corporation’

During Southern Cross Austereo’s LiSTNR media event in Sydney on Thursday, Thinkerbell’s founder Adam Ferrier, and IAG’s CMO, Brent Smart, who launched a LiSTNR podcast, Black T-Shirts, joined SCA’s CMO, Nikki Clarkson in a panel discussion communicating the importance of being fearless in order to produce engaging industry creative.

“I’m so passionate about the power of creativity,” said Smart. “There is nothing being built that is as good at killing an idea, as a corporation.”

(L-R) IAG’s CMO Brent Smart, Thinkerbell’s founder Adam Ferrier, and SCA’s CMO Nikki Clarkson.