Media buyers on the current market outlook
With lockdowns persisting across the country’s two largest cities, Mumbrella’s Calum Jaspan spoke to Ryvalmedia’s Marcus Betschel, PHD’s Joanna Barnes, Media 33’s Jenna Lambert and Spinach’s Ben Willee to get their thoughts on the market outlook.
With the Australian market posting four successive months of growth beyond 40%, optimism is floating about, despite the country’s two largest cities remaining in extended lockdowns.
In July, SMI data showed market bookings rose by 41.8% on the same month in 2020, in particular television bookings being aided by the Tokyo Olympics, helping the category to its best result for the month since 2016.
To find out more about how the market is feeling, and how the rest of the year is looking like panning out, Mumbrella went out to a number of media buyers to see how clients are feeling, what is doing well, and whether the lockdowns will be a “blip” or maybe something more.
