Online audiences grow for Mumbrella and Campaign Brief

Tim Burrowes

July 2, 2010 12:33

The online audiences of Mumbrella and Campaign Brief both grew in June, Nielsen MarketIntelligence figures audited by the ABA indicate.

According to the numbers, Mumbrella’s average daily domestic unique browsers rose from 4867 to 5594 – an increase of 14.9%.

Nielsen_traffic_mumbrella_campaign_brief_june

Campaign Brief rose from 1598 UBs to 1713, a rise of 7.2%.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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11 COMMENTS

Tony Richardson 2 Jul 10

Congratulations Mumbrella!

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Sarah Mathiesen 2 Jul 10

This has got to be because every second day I will start a conversation with “The other day, on Mumbrella…”

My non-industry friends hate me, but I think industry friends like the tip-offs.

Keep up the great work Mumbrella.

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Mole 2 Jul 10

Congratulations Mumbrella!

Do you think the controversial Telstra discussion topic boosted your audience?

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Wayne Kerr 2 Jul 10

What about Adnews and B&T?

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mumbrella 2 Jul 10

Hi Wayne,

Glad you asked. See the final paragraph.

B&T and AdNews have so far chosen not to be audited.

It’s not a costly or difficult process, so you’ll have to form your own view on why that might be.

In the meantime, I’ll try to remember to keep giving monthly updates.

If you do want to try making a direct comparison, then alexa.com offers a rough & ready, but free, service.

Cheers,

Tim – Mumbrella

indiancurry 2 Jul 10

Congrats, we all love gossip don’t we?

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Ashley Ringrose 4 Jul 10

I’m very jealous of your domestic figures Tim but you’ve got a combo of regular/quick updates, gossip and original content. I also need to start ramping up my link/comment bait too 🙂

FYI: Bannerblog served just 142,784 Australian pages from 38,826 visitors. Google A wont give me absolute uniques.

Do you count NZ also? If so I add a massive!! 3,000 taking me us up to 41,881 and 158,365

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mumbrella 5 Jul 10

Hi Ash,

Excellent figures indeed. I stand open to correction (paging Alexx Cass…) but I don’t think the domestic figures do include NZ.

Speakign of Alexx and the ABA, it’d be well worth Bannerblog signing up for their audit service – it’s not costly and I suspect you might find yourself ahead of one or two of the more established players.

Cheers,

Tim – Mumbrella

Alexx - ABA Watchdog 5 Jul 10

Hi all,

Confirming domestic figures includes AU traffic only, otherwise the Campaign Brief NZ figures above will be a lot higher.

Advertisers can now apply for a free trial to view our ABA Masthead Reports which shows audited web + print + email newsletter audience data for the titles above and more. Go to http://www.auditbureau.org.au/web_mastheads.php for more info.

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mumbrella 5 Jul 10

Thanks, Alexx.

Cheers,

Tim – Mumbrella

Ashley Ringrose 7 Jul 10

Thanks Tim, I run a sponsorship deal with Google DoubleClick so being audited doesn’t offer me anything right now. Unless I choose to run ads later on.

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