Online audiences grow for Mumbrella and Campaign Brief
The online audiences of Mumbrella and Campaign Brief both grew in June, Nielsen MarketIntelligence figures audited by the ABA indicate.
According to the numbers, Mumbrella’s average daily domestic unique browsers rose from 4867 to 5594 – an increase of 14.9%.
Campaign Brief rose from 1598 UBs to 1713, a rise of 7.2%.
Mumbrella served 431,745 page impressions. Campaign Brief served 167,458 PIs.
International traffic is not included in the UB numbers above, which mark the half year point.
The only other marketing trade title to be audited is Campaign Brief’s Bestadsontv.com, which had an average of 582 daily domestic UBs and 89,552 PIs, according to the Nielsen data.
Of the other marketing trade titles, AdNews and B&T have so far declined to be audited. But the last time they made public claims of numbers, AdNews said it had delivered 152,836 page views. B&T said it had delivered 235,378 page views. Because those numbers came from internal analytics they included both international and domestic visitors.
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Congratulations Mumbrella!
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This has got to be because every second day I will start a conversation with “The other day, on Mumbrella…”
My non-industry friends hate me, but I think industry friends like the tip-offs.
Keep up the great work Mumbrella.
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Congratulations Mumbrella!
Do you think the controversial Telstra discussion topic boosted your audience?
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What about Adnews and B&T?
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Hi Wayne,
Glad you asked. See the final paragraph.
B&T and AdNews have so far chosen not to be audited.
It’s not a costly or difficult process, so you’ll have to form your own view on why that might be.
In the meantime, I’ll try to remember to keep giving monthly updates.
If you do want to try making a direct comparison, then alexa.com offers a rough & ready, but free, service.
Cheers,
Tim – Mumbrella
Congrats, we all love gossip don’t we?
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I’m very jealous of your domestic figures Tim but you’ve got a combo of regular/quick updates, gossip and original content. I also need to start ramping up my link/comment bait too 🙂
FYI: Bannerblog served just 142,784 Australian pages from 38,826 visitors. Google A wont give me absolute uniques.
Do you count NZ also? If so I add a massive!! 3,000 taking me us up to 41,881 and 158,365
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Hi Ash,
Excellent figures indeed. I stand open to correction (paging Alexx Cass…) but I don’t think the domestic figures do include NZ.
Speakign of Alexx and the ABA, it’d be well worth Bannerblog signing up for their audit service – it’s not costly and I suspect you might find yourself ahead of one or two of the more established players.
Cheers,
Tim – Mumbrella
Hi all,
Confirming domestic figures includes AU traffic only, otherwise the Campaign Brief NZ figures above will be a lot higher.
Advertisers can now apply for a free trial to view our ABA Masthead Reports which shows audited web + print + email newsletter audience data for the titles above and more. Go to http://www.auditbureau.org.au/web_mastheads.php for more info.
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Thanks, Alexx.
Cheers,
Tim – Mumbrella
Thanks Tim, I run a sponsorship deal with Google DoubleClick so being audited doesn’t offer me anything right now. Unless I choose to run ads later on.
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