Online audiences grow for Mumbrella and Campaign Brief

The online audiences of Mumbrella and Campaign Brief both grew in June, Nielsen MarketIntelligence figures audited by the ABA indicate.  

According to the numbers, Mumbrella’s average daily domestic unique browsers rose from 4867 to 5594 – an increase of 14.9%.


Campaign Brief rose from 1598 UBs to 1713, a rise of 7.2%.

Mumbrella served 431,745 page impressions. Campaign Brief served 167,458 PIs.

International traffic is not included in the UB numbers above, which mark the half year point.

The only other marketing trade title to be audited is Campaign Brief’s, which had an average of 582 daily domestic UBs and 89,552 PIs, according to the Nielsen data.

Of the other marketing trade titles, AdNews and B&T have so far declined to be audited. But the last time they made public claims of numbers, AdNews said it had delivered 152,836 page views. B&T said it had delivered 235,378 page views. Because those numbers came from internal analytics they included both international and domestic visitors.


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