Online gambling dominates gambling advertising finds new ACMA research

Kalila Welch

October 19, 2023 11:13

Online gambling providers accounted for half of the more than one million gambling ads aired across Australian free-to-air TV and metro radio in the year to April 2023, according to new research commissioned by the Australian Communications and Media Authority (ACMA).

Online gambling also racked up the highest spend of all gambling advertisers, accounting for 65% of the $238.63 million spending on gambling advertising across free-to-air TV (metro and regional), metro radio and online.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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