On Tuesday, ten more sunscreens were pulled from shelves by the TGA, bringing the total to 18. The sunscreen industry’s latest upheaval offers a lesson in comparison to us all in how well-intentioned crisis management can create a whole new issue of crisis. Ultra Violette’s response to Choice’s SPF testing may well be a case of what happens when brands activate their stakeholder network with information that later proves unreliable. Crisis communications expert Sally Branson explores.

With the recent announcement of ChatGPT’s integrated “buy” function (in the US only for now), Leoprd’s Celia Harding looks at how brands need to prepare.