Revealed: Sydney’s red-out was a Tourism NT publicity stunt
The dramatic scenes that saw Sydney turned into a red city has already inspired some bold commercial claims – including a tongue-in-cheek one that it was an experiential campaign for Tourism NT.
It came from Vince Frost, boss of Sydney agency, Frost. He tells Dr Mumbo: “Our NT ‘get centered’ campaign was difficult to organise but we managed to pull it off! Bringing the red centre to Sydney. Another successful campaign from Frost!”
Which does highlight the potential topical advertising opportunity for lots of brands. Dr Mumbo hopes to hear tactical ads on the radio airwaves by this evening and to see some excellent print executions in tomorrow’s papers.
Any ideas?
Ive got an idea, get a life!
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Nice bit of free PR for Frost there Tim!?
I was on ‘that email’ this morning and along with people on it, probably just thought “what a tit…”.
There’s gotta be better stories out there, surely!?
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If walking around outside this morning is what it is like in the red centre, I’ll be doing my best to avoid it.
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Another load of advertising bulldust.
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Wow – that was about as good as Kayne’s MTV publicity grab.
Top shelf thinking from Frost…
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Vince you are without a doubt a genius.
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Sham … is that you or VF signing in under an alias … lol
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what’s with the bitching about this? is was just a bit of fun and something i personally hadnt thought of so was interested to read. You ad-types are an insecure, envious little bunch, aren’t you?
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Insecure?! I don’t think we’re insecure, are we?!?
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Hey advertising people. Clearly you value Tims audience as you are schmoozing him sending him PR releases etc. Why don’ you do something really radical?
Buy a bloody ad!
After all you all create the bestest ever ads for your clients and want to promote your businesses…..
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