Silica dust is the new asbestos: Lung Foundation Australia warns Aussies in new campaign
Ogilvy Health has partnered with the Lung Foundation Australia to launch an urgent new public health campaign, ‘Another One Fights the Dust’, calling on tradies to join the fight against silica dust and raise awareness of silicosis – which risks becoming the next asbestos.
The campaign coincides with the start of National Safe Work Month, and aims to reach the almost 600,000 Aussie workers currently exposed to silica dust*. Without intervention, experts warn silica dust exposure will cause over 10,000 new lung cancer cases and up to 100,000 silicosis cases**.
