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consumer psychology

There is more to communicating with consumers than emotion – so why do advertisers keep selling themselves short on big ideas?

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4 years ago

The power of consumer habit: why businesses often struggle to expand overseas

6 years ago

The Behavioural Economics of Things

7 years ago

Imperfection can make brands more desirable in age of authenticity says Adam Ferrier

7 years ago

The Matthew Effect: how fame and fortune are the key to loyalty

8 years ago

Stop blaming price competition

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