2014 Annual: Top 10 media account wins/retentions

2014 was the year, which according to industry guide The Source, saw close to a billion dollars in media billings pitch and/or move among the big 15 media agencies.

Media agencies reporter Nic Christensen recaps Mumbrella’s top 10 media account wins and retentions, along with some of the drama, disputes, intrigue, and even industry wide open letters, that went on around some of the big media pitches.

1. Carat retains Woolworths

This was without a doubt the most watched media pitch of 2014. The Woolworths media account is one of the biggest advertisers in Australia, worth some $240m, and from the moment it went to pitch a full field of contenders, including some independents, lined up for a piece of the action.