Junior Masterchef unveiled
Ten has unveiled the first look at its next version of ratings juggernaut Masterchef, giving viewers of last night’s final a sneak peak at Junior Masterchef.
Although Ten has not yet revealed an air date for the show which sees chef Anna Gare join the regular judges it is likely to follow the Commonwealth Games which run until mid-October.
Junior Masterchef is the second spin-off from Masterchef. Last year’s Celebrity Masterchef failed to capture audiences’ attention in the same way as the main show, although the final did average 1.3m.
Good way to tarnish a respectable brand.
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I think it looks good, some of the stuff these kids cook are amazing!
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Brilliant idea.
Watch Jamie Oliver’s TED speech.
A huge issue facing the lard-arse West is generations of families who don’t know how to cook. Masterchef’s broader mission is to change Australian perceptions about food and home cooking.
Masterchef has already excited Aussie kids about cooking. To include them, and show kids actually doing it, is a champion move.
It’s 100% on-brand and on-mission.
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Saturation point officially achieved. No one cared about the celebrity spin off, and the same will apply for kids. You can’t exactly give the winner a restaurant or a job…
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Speak for yourself James. Good on them for putting this on air. I will be watching, and in the off chance i don’t like it, then i will change channel. Simple really.
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Definitely worth a watch – numerous reasons why this format should work but the idea of showing how kids can cook and excite both kids and adults about home cooking is a strong one that is worth a watch.
Have any of you ever seen the original UK Junior Masterchef? It was amazing viewing – the children (albeit often in a teeth-jarringly precocious manner) were incredibly talented chefs. They plated up meals barely different from the adult UK Masterchefs: essentially professional, restaurant fine-cuisine.
Though like the adult Masterchef, the Australia junior one will probably be dumbed down into more of a gameshow format.
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See here for a UK Junior Masterchef:
https://www.youtube.com/watch?v=e-ERdhuOtlU#t=3m59s
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I’ve a feeling this will find an audience.
As one of my friends put it when the trailer came on last night: “My ovaries have just exploded”…
Cheers,
Tim – Mumbrella
Agree with Tim, this will find an audience.
I am keen to see how the product placements and marketing opportunities are leveraged. In the same theme as Tom’s comments above, the market growth and sales potential of activating kids to cook more and get involved in the weekly grocery basket choices I would expect to be highly profitable
Lets see how Coles and key suppliers take to it
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i wouldnt call it junior masterchef when they tell them the ingredients for an invention test , weeks before the challenge and have all the time to be trained and perfect dishes.
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I think its an awesome idea.. can’t wait to watch!! 🙂
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Can’t wait for this! Callum could go again, how old was he again?
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can’t wait to see matt preston throw some poor kid’s dish on the floor.
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I’m looking forward to it! I’m seeing ‘Smarter Than A Fifth Grader’ but with less Rove and more remoulade.
But I am an embarrassing #MasterChef tragic.
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At first I was like “Oh god noooo” thinking this will lead to a whole bunch of spoilt, fussy, precocious kids who will miss out on the simple joys of childhood eating.
And then I read Tom’s comment and was I like “That’s a damn fine point.” Watching the first ep of Jamie’s Food Revolution was a jaw dropper. He’s got his work cut out for him in heart-land USA. Anyone who is trying to educate people about food and cooking gets points from me.
Will be interesting to see what time slot they give it.
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To all the naysayers … yeah … we can’t have a show that either allows kids to express their creativity via cooking, or to learn new skills in the kitchen (which my generation never received) and then to celebrate their successes.
I say “bring it on” … these kids will be awesome and will put 99% of Mumbrella readers (starting with me) to shame.
I’m off to make a Vegemite sandwich and I’m liable to stuff it up!
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Looks great and I think it has the potentiel to outrate the original. Kids are a huge audience for mastechief and I can see no reason why it can fail.
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I don’t remembber where I heard it or read it, but I heard that of the general MasterChef viewership, some 15% of them are kids. Does anyone have the actual statistic for it?
It’s a very savvy move – I work with kids, and was recently at a primary school talking to some schoolkids, when I was asked by the kids if I watched MasterChef. When I said ‘no, should I?’, all bar two of the 40 or so kids put their hand up and told me I should. It’s insane how many kids watch this show.
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What a fabulous idea, my grand daughter just had her 7th birthday and it was a cooking party, icing cupcakes and then making there own pizzas. It has also introduced them to new food and getting them to eat vegetables cooked different ways. We don’t want obese children in Australia we want happy healthy children I say BRING IT ON!!
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I think that masterchef jnr is a great idea
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i think there should a wider age limit for i am 13 and wish i could have compented
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it sucks, they should have 14 year olds aswell
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My niece made it onto this show, her name is Tya, and I was there for some of the filming that has been done.
Sally, these children aren’t given the recipe weeks before, there isn’t much difference between this and the original Masterchef.
These young children are amazing chefs, so talented.
Some of the things they do, even if I was given a recipe, I wouldn’t be able to do successfully.
It is brilliant. Cannot wait for it to air.
Anyone that wants to put down this show or the children involved needs to get a life.
Just because you didn’t make anything of yourself at 10 or 11, doesn’t mean you need to knock down people, children to be specific, who are out their trying and doing a mighty fine job.
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Let me start bye saying my wife, daughter 8,Son 5, and I all watch Masterchef it is one of the very few TV shows that we all watch together when my kids seen this advertisement on the final they have not stoped bugging me to find out where and when it starts (how I ended up here)They have not stoped playing pretend Masterchef (very cute)I think this is a great idea for TV instead of the usual Hannah Montanna/Dora the explora crap this teaches kids real life skills.I cant wait and my kids are very pumped up awsome job Aussies! from Canada
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when does it start?
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