Ex CommBank and Xero CMO Andy Lark to join Foxtel
High-profile marketer Andy Lark has joined Foxtel as chief marketing officer, The Australian has reported.
The appointment has a sense of history repeating as Lark previously followed Buckman as the Commonwealth Bank’s CMO in 2011.
Until last September, Buckman was Foxtel’s managing director of customer and retail. When Buckman departed, the role was split, with Marco Miranda leading customer sales and service; strategy and research becoming a CFO function; and the marketing part of the role remaining vacant until Lark’s appointment.
“It’s an exciting time to be in media.” says incoming Foxtel CMO, Andy Lark.
“I’m looking forward to working with a great brand and a fantastic team of people,” Lark told Mumbrella today. “It’s an exciting time to be in media and Foxtel have done a great job of bringing content together.”
During his tenure at CBA, Lark ended the bank’s controversial relationship with Goodby, Silverstein & Partners, replacing the US firm with M&C Saatchi before launching the CAN campaign.
New Zealand born Lark first came to prominence as global vice president for public and large enterprise marketing at technology vendor Dell where he established a reputation for his digital savviness, which was backed by being one of the few CMOs to regularly blog at his Daily Lark website.
Lark left CBA in 2013 to join to join New Zealand technology company Xero as its global CMO, a position he held for two years where he rekindled his relationship with M&C Saatchi.
Peter Tonagh took over as chief executive of the subscription-based television service in early 2016. Along with Buckman’s departure, the organisation has also lost Deanne Weir, executive director of channel aggregation and wholesale, with both happening while the company is undergoing a merger with Fox Sports.
Foxtel has been contacted for comment.
- An earlier version of this story stated Lark would be directly replacing Buckman. This article has now been amended to reflect that Buckman’s larger role was split.
oh dear
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I have no idea how people live without Foxtel. It is my life when I am at home.
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^^ the greatest comment of all time
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Only thing that could possibly save Foxtel is getting the EPL rights back.
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Gee I think you really need to get a life.
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We’ve had Foxtel since 2001… it is a seriously flawed organisation that has deteriorated substantially in that time… I cannot imagine that we will have this service much longer…. lacking content, ridiculous boring programming , cutting channels, and too much advertising oh yeah and stupidly overpriced…. I can’t imagine that we will support this service much longer…..
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What is it with re-hashing and rolling out the same CMO faces again and again – with the same results again and again.
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So this is the guy who bought the ‘Can’ concept?
I hope he knew that it had been created by BBH in 93 for Johnnie Walker. If I worked at Com Bank I would ask for my concept fee back.
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What a hypocrite. “Im looking forward to working with a great brand” !!!
This is the same guy who said to B&T TV will be dead in two years in 2015.
“He held out little hope for the futures of Foxtel and the free-to-air’s
subsidiary channels but said Seven, Nine and Ten could find a future
“with scaled down, smarter, more intelligent operations because people still love their local content”.
http://www.bandt.com.au/media/.....-andy-lark
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Hypo….you are right and a great reference to the BandT article. As long as there is a $400k plus salary, that can be milked for a couple of years – these guys will say and do anything.
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