Aussie entertainment veteran urges music promoters to stop being stupid
Entertainment promoters need to push their marketing promotions for longer and embrace new technologies, says veteran Australian music promoter, Michael Chugg.
The chairman of Chugg Entertainment was speaking at Mumbrella’s Entertainment Marketing Summit this morning, where he expressed his frustration with other promoters and labelled some industry practices as ‘stupid’.
Michael Chugg and Havas Sports & Entertainment’s Francis Coady
Keeping the artists alive in peoples’ heads even when tours sell out can also open up different approaches for the cities and towns themselves.
One way would be to interest cities and towns in the idea of establishing quality indoor and outdoor concert venues that can attract and host the headline acts. These then attract more visitors to the town and create more employment for the food, beverage and accommodation businesses in that town, with the town and the venue being “put on the map” as far as neighbouring cities are concerned.
This is very important as the capital cities sprawl outwards along with an increased effort in activating the regional cities so they are not seen as second-class citizens.
Chuggi is my favourite promoter and I’ve admired his guts and commitment for over 40 years. What he doesn’t know about promoting (marketing) music ain’t worth knowing.