Australian creative agencies need more than 2 years to recover pitching cost: Ouch Factor
Compared to its media agency peers, it takes more than ten times longer for Australian creative agencies to recover the cost of pitching, according to newly released data from the Ouch Factor report.
The survey, conducted by consultancy New Business Methodology in partnership with SI Partners, released new data today on pitching practices with regard to agency categories. It is an extension of its 2022 report, where 94 agency CEOs, CFOs and MDs were interviewed on their pitch performance in 2021.
[click to enlarge]
Maybe it’s time to end the culture of free pitching.
Clients should choose on “point of view”, process and credentials.
And surely the purpose of all those awards that agencies feverishly collect have no value is to assure prospective clients of quality and capability.
Then, once chosen, work with the partner to solve the problem collaboratively. Paying for the time of the talented people they work with.
Rather than get multiple smart people to shoot in the dark and pick a winner.
Seriously, how did the industry get itself into this state?
Just imagine what it’s like for the production companies and directors that Creative Agencies rely on to polish their ideas and present back to them!