BPAY opens an online art exhibit for the second stage of its drought campaign

BPAY has launched the second stage of its campaign to encourage Australians to help pay the bills of drought-affected farmers.

Grit Stories was planned to take place as physical exhibition but moved online due to social distancing rules around COVID-19 (coronavirus).

It features photography from Joel Pratley and a documentary by Kyra Bartley of Finch.

The exhibition explores the meaning of ‘grit’, whether it refers to the strength of Australian farmers or the grit the dehydrated land has turned into.

Pratley’s photography will be accompanied by quotes from Australian farmers about their experiences.

Pratley said: “It’s a privilege to walk in their shoes, for even just a moment, and be a window into their world. It’s clear the drought has taken hold and the road to recovery for both the land and themselves is a long one. But our presence is felt with acts of kindness and support, no matter how big or small.”

Bartley added the documentary was a ‘wake-up call’.

“Meeting each of the farmers and witnessing their daily realities – from dust storms to water trucks and $20,000 feed deliveries – was a much-needed wake-up call in regards to how tough the drought continues to be for rural communities. It was important to me to capture the incredible resilience of our farmers, whilst also illuminating the very real personal and emotional burdens that go hand in hand with the financial ones,” Bartley said.

Alex Derwin, BMF executive creative director, said working on the campaign was a privilege.

“Australians are a tough bunch, but even the toughest people would find it hard to endure what Australian farmers have been through over the last few years.

“Their spirit, strength and community-mindedness really shine through, in both Kyra’s film and Joel’s photography. While we’re all aware of the severity of the drought it takes work like this to bring to light the human cost of it.

“It’s been a privilege to work with BPAY and Finch on producing a campaign that hopefully will help ease some of the burden on these incredibly resilient Australians,” Derwin said.

Renee Amor, BPAY Group general manager of marketing and communication, said: “Australians feel like the run of bad luck has just kept running. An online exhibition is just one way we can share the stories of the most resilient Australians I’ve met. This exhibition creates awareness and drives support to help pay the bills of drought-stricken Aussie farmers across the nation who are going to need support for a long time to come.”


Creative Agency: BMF
Executive Creative Director: Alex Derwin
Group Creative Director: Luke Martin and Pia Chaudhuri
Creative Director: Douglas Hamilton
Art Director: Casey Schweikert
Designer: Matthew Hughes
Managing Director: Stephen McArdle
Account Manager: Adam Reeves
Head of TV: Jenny Lee-Archer
Production Company: FINCH
Director and Filmmaker: Kyra Bartley
Producer: Bryce Lintern
Post Production: Atticus
Editor: Delaney Murphy
Sound and Music: Rumble Studios
DOP: Campbell Brown
Art Buyer: Basir Salleh
Photographer: Joel Pratley
Integrated producer: Simone Plaza
Digital Producer: Danielle Kartika
Front End Developer: King Tan

Client: BPAY Group
General Manager Marketing and Communication: Renee Amor
Senior Brand & Marketing Manager: Brittany Kury
Brand Campaign Manager: Emily Vella
PR & Communication Manager: Dung Nguyen


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