Features

Coles’ Lisa Ronson on the evolution of collectables and marketing through COVID-19

The new marketing mandate: download Salesforce report on growth marketing today

Head to Head: Do brands deserve a second chance after being ‘cancelled’?

Mumbrellacast: TV ratings under attack, big moves in adland, and the ‘biz’ of cannabis with Martin Lane 1

‘We’ve had a great first half, but there’s a lot to talk about in the next six months’: Nine’s Hamish Turner on going from strength to strength

Christian Zavecz: DYNAMiQ is delivering advertiser certainty in uncertain times for DOOH

‘Why I’m back’: R/GA’s Jon Holloway on opening slammed doors and what will be different this time around 11

Campaign Review: Sam Mac’s missed opportunity and Demazin creates a division 2

Mumbrellacast: Binge’s marketing mishap, Tiktok kicks the political football, and Triple M on talent controversy

Marketing an employment brand in a recession: Q&A with Seek’s Jennifer ten Seldam

Will Google’s changes to third-party cookies impact your marketing? Download Cheetah Digital’s ebook and evolve your strategy now

Mumbrellacast: Seven’s future, big adland departures and Nine parts ways with Pauline Hanson

What’s in a name? DOA founder explains what’s really going on 8

Head to Head: Does the PR industry have a problem with attracting junior talent? 6

KYND founder Matthew Stenmark talks building a socially conscious brand DNA in 2020

‘Lifestyle TV that makes you feel something’: What to expect from a revamped The Living Room 3

Marie Claire’s Nicky Briger on shooting covers during COVID, moving in with Bauer and the magazine’s 25th birthday

Mumbrellacast: Junkee’s Tim Duggan, the Geoffrey Rush verdict and does everyone hate Australia’s new logo? 2

Campaign Review: Snoop Dogg proves a winner, and the verdict on Optus’ star-studded ‘G-Day a Day’

Ten’s Beverley McGarvey and Rod Prosser on H1: ‘We are very confident that we can maintain growth across the entire year’

Mumbrellacast: ABC cuts, Tik Tok gets serious about marketing, and shadow comms minister Michelle Rowland

Campaign Review: ‘Another Foxtel ad’ for Binge and ‘I bought a Jeep’ returns 1

Mumbrellacast: The job ad of the year, Bauer’s last chapter and the Mamamia team

The interview you all wanted. Aleisha McCall responds to adland’s ‘worst’ job ad of 2020 85

Bauer has left the building. What next for magazines in Australia? 12

Head to Head: Is internal communications an undervalued specialty?

Mumbrellacast: Has Australia missed its Me Too moment? Plus the brains behind Binge 1

CEOs during COVID-19: Imogen Hewitt on the challenge of starting a new role just before a pandemic 3

Mumbrellacast: Sonia Kruger on Big Brother, the week in adland and Marc Fennell talks podcasting with Audible

Campaign Review: A perfect 10/10 for Aldi, and disagreement over Australia Post’s ‘Dear Australia’ 2

How has the COVID-19 crisis shown that communications deserves a seat at the c-suite table? 2

Q&A with Bauer Media’s Andrew Cook: Now what? 1

Mumbrellacast: Journalism’s darkest day, does the future of work need offices and M&C Saatchi’s Justin Graham

Q&A with SCA’s CMO Nikki Clarkson: The Brand New World of marketing through the pandemic

CEOs during COVID-19: Fiona Johnston on doing one thing at a time and hanging onto the good stuff 1

Head to Head: Should community management be executed by an agency? 2

Mediacom alumni Mike Deane and Tim Russell start consultancy to fill ‘strategic void’ between creative and media agencies 22

Mumbrellacast: The end of 10 Daily, and Neil Breen on the new 4BC breakfast show

Campaign Review: Has the government nailed its COVID Safe advertising push?

Meet the Market: KPMG’s Sudeep Gohil uncovers how brands and agencies are dealing with COVID-19

CEOs during COVID-19: Sue Squillace on calming client panic, homeschooling three girls, and why 2020 isn’t a year for profits 1

Seven’s Nat Harvey on helping brands navigate the pandemic

Mumbrellacast: Under the hood at Ten, farewell Alan Jones, plus Matt Okine and Alex Dyson

Seven Minute Masterclass: Linguabrand’s Alistair Herbert explains the intracacies of listening better

CEOs during COVID-19: Aimee Buchanan on protecting 500 jobs, trusting her staff and missing the drive home 2

The difficulty of saying goodbye to Alan Jones 19

Mumbrellacast: Inside WPP AUNZ, programmatic is exposed and Foxtel clings to HBO

WPP’s Jens Monsees on a ‘menu’ of pay cut options, a ‘few’ redundancies, and why COVID-19 is an ‘exciting’ time

Campaign Review: Lifeline saving lives in 30 seconds and ISelect borrows from Bankwest

Seven Minute Masterclass: Julia Vargiu explains how to grow revenue in the virus economy

Exploring Urban List’s new Sustainability platform with founder Susannah George

Meet the Market: CHE Proximity’s Ben Shepherd on media consumption and ad spend during COVID-19

‘Now is not the time to be shy’: Visual Domain’s CEO Renece Brewster talks pivoting production under COVID-19, and empowering advertisers to speak up

Mumbrellacast: Ben Lilley, hypnotism and the Logies (or lack there of) 1

Growing a ‘terrible’ beard, moving back in with your parents, and getting engaged: The joys and sleeplessness of lockdown

Q&A with GoDaddy’s Suzanne Mitchell: Marketing through the pandemic

Seven Minute Masterclass: Versa’s Kath Blackham explains conversational AI and how to implement it

News.com.au’s Kate de Brito on changing workforces and COVID-19 reader habits

How newsrooms around the country are handling COVID-19

Head to Head: Will the economy of celebrity and influencer endorsement recover after the COVID-19 crisis?

‘There will be as many opportunities as there are challenges’: Mumbrella’s PR Professional of the Year Symon Madry talks leadership and change

Meet the Market: ME Bank’s Melody Townsend on customer strategy during COVID-19

Mumbrellacast: Ads that crossed the line, Christian O’Connell goes national, and does Australia still have a free press?

Seven Minute Masterclass: FutureBrand’s Richard Curtis shares three tips for defining your brand’s strategy 3

Bauer Media’s Jane Waterhouse on two years of Story54

Pedestrian Group’s Vanessa Lawrence on The C Word, self-isolation and staying connected

Meet the Market: US behavioural science expert Nancy Harhut on communicating during COVID-19 2

What’s keeping the radio bosses up at night? 2

What a difference a year makes: From clashing with recruiters to launching a business in a pandemic 1

Q&A with Hamish Blake: The return of Lego Masters

Meeting aliens and stealing props: A day on the Lego Masters set with Hamish Blake

Mumbrellacast: A Masterchef launch for the ages, the government’s media relief package, and Nine’s Adrian Swift on Lego Masters

Campaign Review: Virgin Australia’s plea for help and Furphy’s ‘extremely campaignable idea’ 1

Seven Minute Masterclass: Maz Farrelly’s small screen tips for mastering your video calls

Upskilling, sector pivoting and employee ‘courting’: Salt & Shein’s Lucinda Attrill explains how the communication industry will come out of COVID-19

$800m in support, promoting reliable news resources and government ad credits: How Google is managing COVID-19

Meet the Market: Lisa Ronson on marketing Coles during the ‘new normal’

Why Masterchef Australia is ‘Back to Win’ in 2020

Mumbrellacast: Bauer and Pac Mags play chicken, pay cuts persist, and the socially-distant pitch process

Seven Minute Masterclass: Chris Savage on creating a powerful and persuasive elevator pitch 4

‘First Principles’ Webinar between Mumbrella Bespoke and Web Profits now available on catch-up

Q&A with CRA’s Joan Warner: Why the radio ratings are on hold and what will change while they’re gone

Meet the Market: Grey’s global health boss Jason Kahner on COVID-19, creativity and consumer behaviour

Head to Head: Has Scott Morrison’s communication throughout the COVID-19 crisis been up to scratch? 3

There is more to communicating with consumers than emotion – so why do advertisers keep selling themselves short on big ideas?

Mumbrellacast: The legalities of pay cuts, the future of Bauer Media, and Ad Standards’ Fiona Jolly 2

Campaign Review: The verdict on the Government’s COVID-19 education campaign 3

Seven Minute Masterclass: Dan Monheit on boosting your odds through behavioural economics