‘Do Try This at Home’: IKEA Australia launches playful campaign

April 8, 2024 3:03

On Monday, IKEA unveiled new work from Ingka Group, the largest IKEA franchisee, marking the first time a single brand campaign has launched across all 31 Ingka markets worldwide, including Australia.

Shot in Madrid, the campaign, co-created with McCann Worldwide, aims to highlight IKEA’s affordability and how it is a ‘driver of happiness’, even amidst a cost-of-living crisis.

Set to Swedish band The Hives’ song ‘Come On!’, ‘Do Try This at Home’ features a number of taglines encouraging people to try new things within the comfort of their homes – ‘Do try setting new trends at home’, ‘Do try mischief at home’ and ‘Do try showing off at home’ being some of the examples.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.