GroupM and Zenith release their global and Australian ad spend predictions

December 3, 2018 2:40

Zenith and GroupM have released their forecasts for Australian global spend with both expecting ad spend to show a year on year increase for 2018.

Australian ad spend expected to rise by 3.3% in 2018 to AU$16.72 billion said Zenith, in line with its September forecast. Meanwhile WPP-owned GroupM has forecast local spending to be $16.5bn – an increase of 5.6% from last year.

Zenith’s Elizabeth Baker said out of home and internet advertising will be 2018’s standouts

All media with the exception of print is likely to be stable in 2018 with out-of-home and internet out-performing the wider industry trend, Zenith predicted.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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