Holiday Update: Microsoft celebrates ‘heroic women’; Holden attacked on social media for ad
This is our Holiday Update, rounding up international media and marketing news from while you were celebrating the festive season.
https://www.youtube.com/watch?v=ZyB7bzYRoqY
AdWeek: Microsoft Celebrates the Heroic Women of 2013 in Inspirational Bing Ad
“Microsoft took a different approach this time with its year-end roundup for Bing. Instead of simply copying Google’s Zeitgeist with its own year in review, it focused instead on theinspiring (and presumably well-searched) women of 2013.”
Mumbrella: Graphic burger buns ad banned for degrading women
“A “degrading” ad for Bondi burger shop Goodtime Burgers featuring a patty sandwiched between a woman’s buttocks with the strapline “The freshest fun between the buns” has been banned by the Advertising Standards Board.”
The Guardian: What we liked in 2013: YouTube
“No massive surprises in the 2013 YouTube ads leader board, except perhaps that the John Lewis hare-bear schmaltzathon didn’t come top. It would have been the most watched advert of the year on the video sharing website had it appeared earlier in the year, but being a Christmas advert, it was defeated by its own nature.”
https://www.youtube.com/watch?v=0XZndLtBfoU
“Holden has used its ‘Think About This’ campaign platform to reassure Australian consumers it will remain committed to building “the best cars for Australia” despite its decision to move manufacturing offshore.”
AdWeek: Sharks Now Tweet When Approaching the Beach
“A group called Surf Life Saving Western Australia has connected transmitters on tagged sharks to an automated Twitter warning system. The resulting tweets warn surfers and beachgoers about the size, breed and location of sharks that come within a kilometer of the shore.”
“Egyptian police have arrested a team of journalists at the Cairo bureau of Al-Jazeera English, including former BBC correspondent Peter Greste and AJ’s bureau chief Mohamed Fadel Fahmy. “
Mashable: Twitter: What to Expect in 2014
“Seven years ago, Twitter was just a small, ragtag collection of hackers fighting over the basic premise of the company and struggling to keep the site from crashing every other day. Twitter has come a long way since then.
The company is on track to bring in more than half a billion dollars in revenue this year. It hasmore than 230 million monthly active users worldwide and some 2,300 employees in offices in San Francisco, New York, London, Dublin and Sao Paulo. It navigated a smooth IPO in November (unlike another social network that shall remain nameless) and is now valued at around $35 billion.”
Mumbrella Asia: McDonald’s urges Singaporeans to ‘get up and go’ in 2014
“McDonald’s has launched a campaign that encourages Singaporeans to do more with their mornings in 2014.”
AdAge: You’ve Seen This (Harsh) Women’s Magazine Cover Parody, Right?
“Over the past few days, this parody magazine cover has been trending in social media. It’s turned up on Tumblr, earned more than 800 retweets when it was tweeted on Dec. 30 by London-based Twitterer @TechnicallyRon, and has racked up more than a quarter-million views on image-sharing site Imgur since it was posted yesterday by user adawait under the headline “Average Women’s Magazine Cover” (though it’s obviously modeled on a Cosmopolitan cover).”
Mumbrella: A Mumbrella Christmas wrap of 2013’s best (and worst) festive ads
“Are you struggling to feel festive? Then look no further than this wrap of how brands around the world have been promoting themselves this holiday season to inject a bit of cheer to your Christmas Eve.”
The Guardian: Native advertising is the new paywall in media economics – but is it here to stay?
“In 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper review. It was the first case where “advertorials” (or “native advertising” as they are now known) were identified by regulation in the US. Today you might expect to see something similar, but in the form of a viral link circulated round your social network, entitled “13 vacuum cleaners that suck in the wrong way, and one that doesn’t”.
https://www.youtube.com/watch?v=xo7Vyf3EyFw
AdWeek: Coca-Cola Drops Gay Wedding From Irish Version of Heartwarming New Ad
“Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing down on its support by editing the scene out of an Irish version of the ad.”
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