Mercer Bell wins Institute of Chartered Accountants in Australia
Mercer Bell has won The Institute of Chartered Accountants in Australia as a client.
The announcement:
The Institute of Chartered Accountants in Australia (the Institute) has appointed MercerBell as its digital and direct agency.
The appointment took place after a competitive pitch to review the Institute’s member communications strategy.
The Institute currently has over 54,000 members who work in diverse roles across commerce and industry, academia, government and public practice throughout Australia and around the world.
Tina Fisher, General Manager of Sales and Marketing at the Institute commented on how relevance to members is a core element of the Institute’s strategy.
“We try to remain in close contact with our members – and that contact must be relevant to be valuable. So finding a partner who can deliver an efficient digital communications system that responds to the various needs of our members, is critical to our organisation.”
Julie Dormand, General Manager of MercerBell, commented on MercerBell’s excitement at the appointment.
“This is the sort of project we love doing: equal parts strategic thinking and data know-how.”
Source: Mercer Bell press release
