New Koala Australia mascot aims to help customers ‘try it out properly’
Koala is ensuring Australians take its 120-day trial seriously, launching a new human-sized Koala mascot, Koko, whose sole mission is to help customers get ‘really comfortable’ with its products.
The new campaign is the second of the year for the Australian furniture company, and marks the continuation of its partnership with Clockwork Films and director, Armand de Saint-Salvy.’;
Other assets:
Try It Properly | The Koala Mattress Range 30″: https://www.youtube.com/watch?v=x8VwibUwgzc
The creative highlights a common-held fallacy that you have to try your mattress and furniture in store before you buy, instead honing in on the brand’s unique proposition to try out their new furniture in the comfort of their own home.
The integrated campaign is spearheaded by two 30 second spots set to Daryl Braithwaite’s ‘As the Days Go By’, depicting a tongue-in-cheek montage of Koko going above and being to help a couple put their new Koala products to the test. The TVCs will be supported by iterations across OOH, digital video channels, social media and owned platforms.
AN example of the OOH execution
Bradley Firth, VP of brand and creative at Koala said: “We are very proud of this campaign, and even prouder of the people and processes behind it. Created and executed by our talented in-house creative and media teams, with the help of Armand our film director and the production team at Clockwork. With the work underpinned by a strategic brand plan that delivers on both our short and long term objectives, with an absolute focus on being different, distinct and effective.”
Director, Armand de Saint-Salvy, added: “Koala’s creative team are incredibly smart at utilising their inhouse model. Strategy and creative were born from the one hive mind, which allowed us freedom to create with a clear goal. Wish I and the fabulous Clockwork team could take full credit for the last campaign performing phenomenally, but it’s really born from their smart, supportive internal structure. Pleasure to work with Koala and Clockwork Films again. I’ll never look at koalas the same way again. Daryl Braithwaite either.”
Miles Thomas, director of brand marketing, Koala Australia said: “Buying furniture can be boring and bloody hard work. Our model offers an alternative that’s easy, affordable and fun. At the centre of this model is our unbeatable 120 day risk-free, hassle-free trial.”
Credits
Koala
Chief Commercial Officer: Rory Costello
VP Global Brand Strategy & Creative: Bradley Firth
Director Brand Marketing: Miles Thomas
Associate Creative Director: Matt Koo
Art Director: Bronwyn Davis
Senior Designer: Natalie Shue
Videographer & Photographer: Drew Dunbar
Integrated Producer: Nikki Jones
Director Organic Marketing: Paulie Savant
Marketing Manager: Ashley Skalsky
Senior Media Manager: Michaella Naicker
Content Marketing Manager: Alex Irving
Performance Marketing Manager: Jules McKie
Film Production
Production House: Clockwork Films
Director: Armand de Saint-Salvy
Executive Producer: Heath George
Senior Producer: Alan Robinson
Production Manager: Isabel Stanfield
DOP: Alex Serafini
Art Director: Jan Edwards
Stylist: Suzanne King
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