Advertising is suffering a likeability crisis, and many put it down to the decline of humour in ads. While the decline is real — a Kantar study found a constant reduction in funny commercials over the past 25 years — some observers believe the level of Youtube advertising is also to blame.

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and planning aspects of an entire campaign to artificial intelligence. This is part of a swee...