Darrell
Experienced strategic planner / planning director with both local and interational agency background. Now working exclusively in a freelance or consulting capacity.
Available for short-term and longer-term projects / assignments.
Business trained with a strong MBA (Melbourne University) together with proven track-record in marketing (including advertising) provides a unique perspective on the opportunities required for marketing success.
Senior local and international experience across a broad range of industries including technology, telcos, consumer electronics, healthcare, pharmaceuticals, government, FMCG, banking & finance, automotive, alcoholic beverages, energy, sustainability, commercial real estate, and others.
Strategic strengths include digital strategy, social media engagement, brand platforming, full integration of marketing ideas across channels / consumers, cutting through the competitive “clutter”, critical trend identification, analysing the true effectiveness of marketing initiatives (quantitatively) and long-term alignment of marketing strategies with corporate goals.
Strong creative, writing and visual skills.
Research experience includes moderation of many hundreds of qual groups as well as oversight of many large quant and qual projects.
Sydney (can travel) 2089Interested?
0411572926
