Campaign Review: The return of the ‘epic’ beer ad? Plus why the Aussie McDonald’s ad missed the mark
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: CX Lavender’s ECD Ryan Stubna and WhiteGrey’s Chad Mackenzie offer their views on Hahn’s parody beer ad, the local version of the McDonald’s 50-year celebration campaign, Forty Winks’ ‘Wake up to sleep’ strategy and Youfoodz’s small-budget victory.
Brand: Hahn
Agency: Ogilvy Sydney
The Verdict: A bit of a letdown despite its fun approach
Ryan Stubna, executive creative director and associate partner, CX Lavender, says:
Stubna says it’s refreshing to have a strategy which moves away from traditional “epic” beer ads
“The most refreshing part of this beer ad, is the strategy to depart from traditional epic beer advertising. However, interestingly they weren’t able to resist the urge of an epic start. The spot uses most of its airspace dramatising (big crowds, bagpipes) one of the topics for a series of actual physical pub coasters, designed to… get people talking again, in pubs.
