News

Seven romps home in Easter ratings week as Nine launches You’re Back In The Room 2

Mumbrella360 video: The verified impression

Roz Kelly to host Ten’s Big Bash coverage

AFL helps Seven to Friday ratings win as Nine drops below 10% share in Perth

SBS fights to stop cost cutter’s switch to ABC 15

Mumbrella360 video: Ten data planning mistakes I made so you don’t have to 1

News Corp newspapers unite to campaign for politicians to pay attention to regional areas

Bundberg Rum enters 3-year deal with NRL gets naming rights for Super Saturday series

Media agency Carat adjusts APAC advertising spend forecasts due to slowing growth

April Fool’s 2016 round-up 7

Mark Forbes named editor-in-chief of The Age 2

Data and technology company Acxiom to cut at least a third of its Australian workforce 5

MLA launches new beef campaign through BMF with strength the underlying theme

STW laments its ‘hangover’ as shareholders prepare to vote on WPP takeover

Prime CEO: a revenue drought has affected us “substantially” and things won’t be the same

Footy Show performs in the demos as Home and Away pulls largest non-news audience

April Fool: Walkley Awards embrace online publishing with new categories including best news aggregator and best use of enhanced headlines 1

Morning Update: First ‘Top Gear’ trailer; Coke puts song lyrics on cans; Ronnie Corbett dies; jury out on Facebook Instant Articles

Fairfax CEO Greg Hywood denies ‘knee jerk reaction’ to revenue resulted in editorial cuts 2

First Mumbrella360 Masterclasses for 2016 revealed including sessions on understanding millennials, user reviews and presentation skills

Canberra Times goes compact; Fairfax Media to cut 12 full-time editorial positions across ACT 1

Media Reform Inquiry: Live blog – Broadcasters to front inquiry on government’s media reform 1

Ad wrap: Woolworths’ Olympic spot; Kmart gets chilly; Ford for families, Compare the Market 3

Mumbrella360 video: Do we really want free speech? 1

Influencer technology platform Tribe calls on industry to develop overall code of conduct 2

TEDx expands partnership platform, new partners use festival of ideas for content 2

Christopher Walken gets active in campaign launching Qantas’ new health insurance 17

Foxtel counters Optus’ EPL push by adding new BeIn Sports channels to sports pack for free 37

Long Lost Family modestly grows audience but out-rated by Big Bang Theory, 7.30 and MKR 1

Influencer marketing platform Hypetap releases algorithm to measure Instagram influence

Ex-Abbott staffer Peta Credlin joins Sky News as a contributor throughout 2016 election 5

Morning Update: Tay tweets about weed; Porsche’s hologram ad; YouTube launches SVOD; JWT offers defence; Google’s new voice

Nielsen launches combined mobile and desktop audience numbers and reveal audiences for social sites including Twitter and Snapchat 11

IAB Australia hires former CEO Paul Fisher for ‘project work’ as recruitment search continues

Publicis’ Levy and WPP’s Sorrell start war of words over JWT sexism lawsuit scandal 1

Mumbrella360 video: In the company of CEOs

Sprite turns to influencers and experiential in its bid to connect with younger consumers 6

Tap payment technology moves into outdoor aiding veteran’s charity Walking Wounded 8

Seven Year Switch boosts audience by 66,000 as Reno Rumble continues to struggle 2

Nine sales boss: ‘It’s not the 1980s, we should be judged on performance of all our channels’ 11

Outbrain Australia boss Ayal Steiner gets regional role amid company reshuffle in APAC 1

OzTAM set to report 28-day TV viewing figures

Morning Update: Snapchat reveals messaging 2.0; NBC’s Olympics goldrush; VW charged; twerking dogs; Netflix & Friends pre-roll

Batman v Superman gets second biggest opening of year despite critical condemnation 1

Mumbrella360 video: CMO Confidential 2

News Corp promotes Herald Sun’s Gen Y journalists in new campaign targeting youth 26

Journalists’ union accuses Fairfax management of having a 20th Century print mentality 13

Woolworths’ Homebrand bites the dust as retailer works to turn its fortunes around 10

Reno Rumble falls to 370,000 leaving Nine trailing ABC in main channel audience share 2

Departing ABC managing director Mark Scott says he is open to another ‘big job’ 2

Company which uses military intelligence tech to help marketers crunch data enters Australia

Morning Update: Spotify gets nostalgic; why brands need Snapchat; Nintendo UK up for grabs; a year in start-up hell; 4A’s on pay gap

Nine dumps tanking Reno Rumble from primetime slot in favour of Married at First Sight 4

Brand New Media sells a third of its Singaporean business to publisher for more than $6m

Nine’s Reno Rumble flop hands Seven another ratings week as SBS beats Ten on Saturday

Netflix and Stan beat Foxtel for customer satisfaction and value for money in new poll 5

Seven West Media takes Pacific Magazines digital rights back in-house from Yahoo7

Travelodge hires Joel Creasey for ‘Lie Down Comedy’ series to promote brand refresh

Mumbrella360 video: Lead the change: The role of the media in reconciliation

Domino’s CEO pushes GPS Driver Technology at the centre of lawsuit in new ad campaign 2

Scientology launches four month TV ad campaign across Melbourne and Sydney 36

Mumbrella360 video: Game for change

New global JWT CEO sets out diversity and change agenda during first public appearance

Sports host at centre of Chris Gayle sexism controversy Mel McLaughlin joins Seven 9

‘Since when has quantity got to do with quality?’: Greg Hywood defends Fairfax job cuts 14

PR agencies are ‘intimidated’ by technology and simple analytics claims Tribe founder Jules Lund 3

Tourism Australia looking for ways to spread user generated content push to China

Grazia to relaunch as digital-only product, three years after Bauer closed struggling magazine 3

Lost doll shoe proves making of another superhero dad in Toyota’s latest cinema ad

‘Sports marketing is stuck in the 1970s’: Iris launches new division to cater to millennials

M&C Saatchi CEO defends all male board saying adding female ‘isn’t going to change the world’ 13

Chris Savage: ‘Half of Australia’s independent PR agencies could close in the next five years’ 12

ABC restructures TV division with Rebecca Heap charged with responsibility for all programming 2

Kellogg’s partners with YouTube influencer to push cereal as great start to the day 12

Nuffnang CEO: ‘There are people out there who lie about their stats and they get away with it’ 6

‘We stopped looking into the future’: Mattel boss on how the toy maker reinvented Barbie 3

Reno Rumble audience drops back below 400,000 as First Dates finishes up with 660,000 1

Founder Mike Hill departs Holler after a decade 7

Morning Update: McDonald’s goes anime; ‘Gender is a problem’ Sorrell; publishers push micropayments; Carat: ‘world’s best agency’ 1

Red Agency, Ogilvy PR and Atomic 212 win big at CommsCon Awards

News Corp Australia sells Eureka Report 7

Top blogger said she is ‘surprised’ no brand has ever asked for evidence of campaign reach 7

Data analytics is ‘no longer a specialist skill’ 1

Shabby client briefs are hampering agencies’ abilities to deliver effective PR 7

Madeleine McCann family PR advisor said he had to ‘think like a journalist’ to keep the story in press for nine years

Dentsu Aegis management shake-up continues: Mitchells & Vizeum CEO Kenny Stewart departs 4

Reno Rumble lifts slightly on debut but still only draws a third of my Kitchen Rules audience

Samsung tackles sport safety with development of concussion monitoring Brainband 1