News

Australia Day Lamb campaign most successful ever for Meat & Livestock Australia Simon Canning

Meat & Livestock Australia's annual Australia Day lamb marketing extravaganza starring Lee Lin Chin running a rescue mission for expats has been hailed as the most successful in the history of the campaign. The campaign, Operation Boomerang, by The Monkeys, continued the move away f...

Australia Day Lamb campaign most successful ever for Meat & Livestock Australia

10 years ago

14

Qantas CMO says it ‘makes sense’ to work with Tourism Australia once more

10 years ago

Gogglebox draws 181,000 on Lifestyle channel as new episode of Big Bang pulls 833,000

10 years ago

Online ads are more effective than social media in targeting Chinese travel consumers

10 years ago

Star Observer appoints former NT News deputy digital editor Corey Sinclair as new editor

10 years ago

Mumbrella360 video: Life begins at the end of your comfort zone

10 years ago

Morning Update: Droga5 tackles biracial beauty divide; Hulu talks curated ads; Fetch finds intern on Tinder; Saatchi’s new global COO

10 years ago

Salvation Army wants people to donate themselves as part of Red Shield Appeal

10 years ago

1

Travel marketers need to remember traditional lessons of marketing when using social

10 years ago

1

Ubet teaches blokes to earn ‘Browny Points’ to avoid getting benched in footy season

10 years ago

Yahoo7 launches search for 2016 Digital Stars, with Mumbrella360 VIP passes up for grabs

10 years ago

WPP AUNZ – the details of a takeover masked as a merger creating $850m business

10 years ago

Nine’s dating show Married at First Sight lifts to 905,000 viewers on its second outing

10 years ago

Morning Update: Twitter wins NFL streaming rights; Panama Papers explained in a cartoon; WhatsApp ups its end-to-end encryption

10 years ago

1

Mumbrella360 video: How to address the chasm between brands and real people

10 years ago

Judge asks WIN whether new technology has ‘turned out to be a plague on you’ in 9Now case

10 years ago

3

Edelman hunts for journalist to join agency as content trend creates need to ‘hire differently’

10 years ago

9

Nine shares plunge 20% as broadcaster admits TV ad spend down 11% for first quarter

10 years ago

9

Seattle-based PR firm WE Communications acquires majority stake in Buchan

10 years ago

Married at First Sight season two debut pulls 771,000 for Nine, down on last year’s figures

10 years ago

8

WIN challenged by judge to prove it can live-stream 9Now on a smart TV in court

10 years ago

6

Morning Update: Blu launches first global campaign; fake baby food tests stereotypes; Saatchi Singapore CEO out; Buzzfeed gets Nifty

10 years ago

Batman v Superman continues to dominate box office on weekend with no big new releases

10 years ago

Westpac donates $500K at launch of News Corp’s Legacy campaign at Victoria Barracks

10 years ago

Clemenger and NAB follow customers on a mortgage ‘Journey’ in new campaign

10 years ago

3

Schweppes encourages consumers to unwind and revitalise in new campaign by BWM Dentsu

10 years ago

2

Quickflix to axe Sydney and Auckland offices and staff as founder gives himself a pay cut

10 years ago

15

WPP take-over of STW gets overwhelming approval but shareholders question deal timing

10 years ago

4

Pitch Watch: Coles, Tourism Australia presos; Pfizer consolidates media; new pitches for MYOB, Pic’s Peanut Butter, Goodman Fielder

10 years ago

1

Pacific Magazines axes Famous Magazines’ print edition launches website as replacement

10 years ago

9

Daryl Somers’ You’re Back in the Room attracts 1.15m, draws negative reviews on social media

10 years ago

8

Qantas showcases staff in cinema and social, as campaign moves on from Feels Like Home

10 years ago

9

Reports: Federal Government having second thoughts on TV/radio licence fee reductions

10 years ago

WIN and Nine back in court over live-streaming with CEO Lancaster likely to be a key witness

10 years ago

3

Ogilvy creates new head of media role but insists it is not building out a media offering

10 years ago

2

Morning Update: Jason Statham is every man for LG; April Fool’s Hamburger rap album; Buzzfeed’s news plan; Google drops mic

10 years ago

Seven romps home in Easter ratings week as Nine launches You’re Back In The Room

10 years ago

2

Mumbrella360 video: The verified impression

10 years ago

Roz Kelly to host Ten’s Big Bash coverage

10 years ago

AFL helps Seven to Friday ratings win as Nine drops below 10% share in Perth

10 years ago

SBS fights to stop cost cutter’s switch to ABC

10 years ago

15

Mumbrella360 video: Ten data planning mistakes I made so you don’t have to

10 years ago

1

News Corp newspapers unite to campaign for politicians to pay attention to regional areas

10 years ago

Bundberg Rum enters 3-year deal with NRL gets naming rights for Super Saturday series

10 years ago

Media agency Carat adjusts APAC advertising spend forecasts due to slowing growth

10 years ago

April Fool’s 2016 round-up

10 years ago

7

Mark Forbes named editor-in-chief of The Age

10 years ago

2

Data and technology company Acxiom to cut at least a third of its Australian workforce

10 years ago

5

MLA launches new beef campaign through BMF with strength the underlying theme

10 years ago

STW laments its ‘hangover’ as shareholders prepare to vote on WPP takeover

10 years ago

Prime CEO: a revenue drought has affected us “substantially” and things won’t be the same

10 years ago

Footy Show performs in the demos as Home and Away pulls largest non-news audience

10 years ago

April Fool: Walkley Awards embrace online publishing with new categories including best news aggregator and best use of enhanced headlines

10 years ago

1

Morning Update: First ‘Top Gear’ trailer; Coke puts song lyrics on cans; Ronnie Corbett dies; jury out on Facebook Instant Articles

10 years ago

Fairfax CEO Greg Hywood denies ‘knee jerk reaction’ to revenue resulted in editorial cuts

10 years ago

2

First Mumbrella360 Masterclasses for 2016 revealed including sessions on understanding millennials, user reviews and presentation skills

10 years ago

Canberra Times goes compact; Fairfax Media to cut 12 full-time editorial positions across ACT

10 years ago

1

Media Reform Inquiry: Live blog – Broadcasters to front inquiry on government’s media reform

10 years ago

1

Ad wrap: Woolworths’ Olympic spot; Kmart gets chilly; Ford for families, Compare the Market

10 years ago

3

Mumbrella360 video: Do we really want free speech?

10 years ago

1

Influencer technology platform Tribe calls on industry to develop overall code of conduct

10 years ago

2

TEDx expands partnership platform, new partners use festival of ideas for content

10 years ago

2

Christopher Walken gets active in campaign launching Qantas’ new health insurance

10 years ago

17

Foxtel counters Optus’ EPL push by adding new BeIn Sports channels to sports pack for free

10 years ago

37

Long Lost Family modestly grows audience but out-rated by Big Bang Theory, 7.30 and MKR

10 years ago

1

Influencer marketing platform Hypetap releases algorithm to measure Instagram influence

10 years ago

Ex-Abbott staffer Peta Credlin joins Sky News as a contributor throughout 2016 election

10 years ago

5

Morning Update: Tay tweets about weed; Porsche’s hologram ad; YouTube launches SVOD; JWT offers defence; Google’s new voice

10 years ago

Nielsen launches combined mobile and desktop audience numbers and reveal audiences for social sites including Twitter and Snapchat

10 years ago

11

IAB Australia hires former CEO Paul Fisher for ‘project work’ as recruitment search continues

10 years ago

Publicis’ Levy and WPP’s Sorrell start war of words over JWT sexism lawsuit scandal

10 years ago

1

Mumbrella360 video: In the company of CEOs

10 years ago

Sprite turns to influencers and experiential in its bid to connect with younger consumers

10 years ago

6

Tap payment technology moves into outdoor aiding veteran’s charity Walking Wounded

10 years ago

8

Seven Year Switch boosts audience by 66,000 as Reno Rumble continues to struggle

10 years ago

2

Nine sales boss: ‘It’s not the 1980s, we should be judged on performance of all our channels’

10 years ago

11

Outbrain Australia boss Ayal Steiner gets regional role amid company reshuffle in APAC

10 years ago

1

OzTAM set to report 28-day TV viewing figures

10 years ago

Morning Update: Snapchat reveals messaging 2.0; NBC’s Olympics goldrush; VW charged; twerking dogs; Netflix & Friends pre-roll

10 years ago

Batman v Superman gets second biggest opening of year despite critical condemnation

10 years ago

1

Mumbrella360 video: CMO Confidential

10 years ago

2

News Corp promotes Herald Sun’s Gen Y journalists in new campaign targeting youth

10 years ago

26

Journalists’ union accuses Fairfax management of having a 20th Century print mentality

10 years ago

13

Woolworths’ Homebrand bites the dust as retailer works to turn its fortunes around

10 years ago

10

Reno Rumble falls to 370,000 leaving Nine trailing ABC in main channel audience share

10 years ago

2

Departing ABC managing director Mark Scott says he is open to another ‘big job’

10 years ago

2

Company which uses military intelligence tech to help marketers crunch data enters Australia

10 years ago

Morning Update: Spotify gets nostalgic; why brands need Snapchat; Nintendo UK up for grabs; a year in start-up hell; 4A’s on pay gap

10 years ago

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.