News

OMD research charts path to purchase in travel sector in bid to better target ad spend

Adblockers may shift digital spend but experts sceptical about users being a new ‘hot’ demo 4

Allergies drive ordinary people to take a one-way trip to Mars in new Nasonex campaign 2

The Urban List to launch new regional network Metropolist on Sunshine Coast and Gold Coast 1

Hit Network to air ad free mental health show as part of royal prank call punishment 4

Helen McCabe says covers like Oprah Winfrey are important to compete in ‘brutal’ market

News Corp recruits Dame Edna and Sir Les Patterson to spruik tablet app for metro papers 10

STA Travel among holiday firms accused of lifting Facebook pictures for its brochures

Ricky Gervais parts with artistic integrity in Australia for Optus’ ad to sell new iPhones 6

The Bachelorette builds on debut pulling 973,000 on a quiet night for TV viewing 2

Red Engine brands 360 degree video the ‘next frontier’ of content after Telstra collaboration 8

Animated spider Gert runs for his life in spot promoting Gerni power washer from Bloke

Morning Update: Troll takes on anti-LGBT chip haters for Doritos; Netflix embraces VR; Chipotle’s Taste Invaders game

Prime warns ad revenues down nearly 10 per cent and renews calls for media reform

Agency boss targeted by site hijacker oversaw two voluntary liquidations with debts of $1m 6

Mass marketers need mass machines: Russel Howcroft calls on advertisers to support free TV 14

Publishers need scale when coming together in an advertising co-op argues Rubicon Project 2

Elle deputy editor admits to nerves around its mirror cover treatment for latest edition 4

WARC cuts global adspend estimates but Australia expected to record 2.8% growth

The Bachelorette tops Bachelor for debut audience while Celebrity Apprentice slides 2

Morning Update: Peter Greste’s Chaser joy; TV audiences sag; Facebook launches 360 videos

Samsung uses tech to get fans out of bed to support the Wallabies in the Rugby World Cup 9

JB Hi-Fi’s identity mix-up: did it damage the brand or was it handled with ‘grace and style’? 12

Mobile advertising has ‘a case of the sniffles’ as brands figure out relevance: Pubmatic boss

Russel Howcroft: Sales department giving up the front pages of newspapers to journalists ‘laid the cultural seeds for their decline’ 18

Coca-Cola identifies ‘portion control’ among reasons for downsizing of 450ml bottle 5

Communications Minister given oversight on copyright and anti-piracy initiatives

Journalist, marketer and SEO specialist share success tips in RMIT content campaign

X Factor and 800 Words both break 1m viewer mark handing Seven comfortable Tuesday win 2

Morning Update: David Beckham’s new H&M ad; WashPo ramps up Instant Articles; Pepsi’s mute spokesman; Al-Jazeera preps job cuts

Marketing wrestling control of technology purchases from IT departments, claims survey 3

Westfield marketing boss questions long term future of pure-play online retailers 11

Betting battles: William Hill takes shot at competitor but TV networks ban In Play ad 3

Today show’s We Love Australia tour branded ‘odd strategic move’ by Sunrise executive producer 1

Victorian Government provides $3m in funding for The Conversation as it launches in France 1

Carat CEO Simon Ryan claims marketers are saving money ahead of a big year in 2016 2

The ABC’s Malcolm Turnbull extravaganza boosts ratings while The X Factor tops night 6

Morning Update: Heineken’s new Bond push; Snoop Dogg’s new weed-based social network; Airbnb’s new spot; Share a Coke’s emoticon 2

Everest hits the heights on opening weekend as Australian movie Oddball goes close to $1m 1

TV bloggers Molk and Perry launch Decider TV 3

MythBusters duo devise experiments to test claims of Dulux in new-look ad campaign 10

Bush fires given a voice as JWT creative aims to strike fear into nonchalant homeowners

Paul McIntyre departs AdNews and AFR for content marketing role with sales house MCN 4

BCM admits ‘handful’ of staff left 5-star reviews on government education app they built 13

Press Council rules The Age’s adult migrant education program story was misleading

Tobin Bothers Funerals continues theme of creating celebrations of life in new TV campaign

Peter Allen miniseries draws 1.212m as Dr Who beats The Biggest Loser on its return 4

Ad wrap: Apple pushes 6S; CommBank uses Bugsy Malone; Mikita creates the neighbour from hell; Aldi uses reggae to sell crumpets 3

Morning Update: eBay gets lyrical; Chelsea FC watch sponsor row; Brands unite for Peace Day

Mitch Fifield named Communications Minister

Ten bringing back Offspring for sixth season 3

Charles Sturt University targets people looking at a new career with Think Again campaign

Stan releases trailer for its first original show No Activity produced by the Jungleboys 1

‘Never look at a jam donut in the same way again’: Controversial Sofy BeFresh ad cleared of fat shaming and bulling by ad watchdog 3

DDB Asia Pacific chairman John Zeigler retires 4

Press Council rules against Northern Star ‘junkie scum’ headline, saying it is likely to offend 2

The Guardian signs three year partnership with content discovery platform Outbrain 1

The Bachelor draws biggest ever audience to see who Sam Wood picked in finale 3

Mumbrella360 video: The Asia Angle

Morning Update: Facebook comes clean on video views; Clarkson’s new show name?; Don’t let footballers on Twitter; Huawei global pitch 1

Peter Fray departs The Australian to take professor of journalism role at UTS 7

Bauer Media to shut Zoo Weekly 24

ACMA finds anti-gay marriage ‘iceberg’ ad is not a breach of the television codes of practice 3

University of Canberra adds a content marketing major as part of journalism degree 11

Intrepid Travel aims to create ‘movement’ with launch of social media campaign 4

Adshel says marketers aren’t using digital outdoor to ‘capacity’ claiming new study shows contextual ads are ‘19% more effective’ 5

Melissa Hopkins to head up M&C Saatchi’s Optus business following departure of Chiquita King

Pitch Watch: GSK moves $27.5m media account; Carnival Australia calls review; Mercedes down to negotiations 2

Ex-Magazine Publishers Australia boss Robin Parkes back in industry at NewsLifeMedia 1

Celebrity Apprentice debuts with just 566,000 while The Bachelor leaves reality rivals trailing 7

News Corp buys viral video company Unruly in $125m bid to extend its video reach

Morning Update: Johnnie Walker overhauls Keep Walking; WPP boss on skills shortage; Comedian’s bizarre lies about surviving 9/11

David Mott named ITV Studios CEO with Ray Wardrop to replace him as head of Nine Perth 1

NZ Media and Entertainment consolidating print, digital and radio together in one newsroom

‘Chaotic and strange’: TripleM bringing back evening show The Rubber Room after 16 years 3

Havas global CEO hints at further expansion but admits clients are nervous over future

Mumbrella 360 Video: The Encore Score

Zenith Optimedia wins global media account for Singapore Airlines from MEC after review 1

Jarryd Hayne’s debut for San Francisco 49ers helps swell ESPN audience to record levels 1

Australian firms failing to deliver good customer experience despite prioritising it claims report 9

New workshop to show people how they can use acting skills to improve their pitches 3

M&C Saatchi promotes executive creative director Ben Welsh to creative chairman of Asia 6

800 Words debuts strongly for Seven while Sunrise spill coverage from London beats Today 1

Telstra’s GM of marketing Michaela Chan leaves telco for role with Ooh Media

Comparison site hacked as web developer demands $3000 from digital agency Dcodr 24

Nielsen’s mobile campaign ratings to launch in October with daily measurement next year 2

Morning Update: Facebook to get ‘unlike’ button; Share a Coke with Obesity; Best cocaine ads of the 70s

SMI: Ten’s revenue up 3.1 per cent in last month as paid ad market lifts overall