News

Tourism Tasmania puts locals at forefront in latest Go Behind the Scenery campaign 3

The Urban List expands to Perth and Auckland 1

Seven launches anti media reform ads aimed at regional rivals as SCA hires ex-News lobbyist 3

Thrive Melbourne GM Louise Parris takes on new role of national business development

Bledisloe and Netball World Cup deciders perform well while Dancing With The Stars lifts

Change.org appoints former Camp Quality comms manager as director of communications 2

Gruen returning next month after two year hiatus seeking ‘bizarre’ regional ads

Morning Update: Jeremy Clarkson pricey but ‘worth it’, Target trolls, Ted Baker gets whimsical, Jeep on hunt for lead agency

Helloworld creates Instagram relay across 70 countries to celebrate World Tourism Day

Mondelez defends Olympics sponsorship amid refusal to confirm a sales increase is end goal 3

Nunn Media buys search company Innovate Online in a move to beef up digital offering 5

Guardian photographer stripped of award after organisers sent wrong name to engravers 5

Bauer Media sells motorcycle titles to Citrus Media and Motoring Media Network 1

Press Council targets Chinese newspapers as it looks to broaden its membership base

Lion marketing head Matt Tapper takes new role leading global expansion for the company 4

Jessica Mauboy to ‘spearhead’ new Target campaign around higher quality at lower prices 2

News Corp CEO lashes Google for piracy, zealotry and kleptocracy at Lowy Institute event 19

Restaurant Revolution slumps to just 312,000 as The Bachelor dominates the demos 6

Australian Rugby Union urges fans to support their Rugby Championship team ‘because it’s closer’

SBS slashes flagship World News radio bulletins a month after celebrating 40 years of radio 3

Morning Update: WPP shops sweep Coke creative review; HBO snares Sesame Street; Singapore edition of Cosmopolitan closed

ABCs: Yours posts decline in first year-on-year comparison as celeb titles take another tumble 2

ABCs: Non-weekly mags sell 7.4% fewer copies as Frankie sees another circulation decline

ABCs: Fairfax dismisses print circulation as a ‘historical production metric’ as digital rebounds 3

Hangout: Rocket Fuel founder George John talks life after an IPO and programmatic trading

NAB loses two senior marketers as Sandra de Castro and Kevin Ramsdale both quit 2

Foxtel admits subscriber figures include Presto users but claims cable still biggest growth driver 5

Simplot media pitch down to three agencies

STW reports ‘disappointing’ first half but insists ‘tough decisions’ will deliver future growth 11

Fairfax reports slide in net profit but shows underlying growth ‘for first time in eight years’

All Blacks marketing boss Todd Barberel joins Mumbrella Sports Marketing Summit line up

Footy stars create hommus-inspired recipes as dip brand Obela builds on relationship with AFL 2

All Blacks star in ‘Men in Black’ themed Air New Zealand safety video ahead of World Cup 8

News Corp reports loss amid writes-down but makes no mention of Australian newspapers 6

The Bachelor tops The Hotplate but Seven secures biggest audience share for the night

Morning Update: Bic apologises to women, Tinder gets touchy over Vanity Fair article

ADMA chief calls for ‘six figure salaries’ for staff in bid to improve levels of customer service 1

Ad watchdog dismisses complaints against Handee Ultra’s ‘good sheet’ TV ad 3

Julia Gillard seeking legal advice after being quoted in anti-gay marriage advert 15

UM to retain News Corp’s digital media buying 2

Enero Australian earnings increase but revenue slides amid spate of senior executive departures

Tourism Australia creates branded TV series as food and wine push hits the small screen 3

Bauer Xcel Media takes global approach to food media with expansion of RecipesPlus network 1

Publisher Latté Life launches free fortnightly newspaper in Sydney CBD to fill void left by mX 3

Mumbrella360 video: Determining the true ROI for your media decisions 1

Volvo puts digital at the core of new campaign as firm promises four-year ‘product onslaught’ 4

Seven’s cat video show nearly doubles Restaurant Revolution audience and wins night 33

Morning Update: Fox anchor’s Kardashian storm off; Netflix v HBO; Geico unleashes the Kraken 3

ABC launches in-house creative agency ABC Made, claims new centralised model is cheaper 6

FFA boss David Gallop to give keynote address at Mumbrella Sports Marketing Summit 1

Virgin Mobile accuses rival telcos of milking consumers amid confusion of the value of data 4

Edelman appoints Lynnette Edmonds as talent director as agency hunts for GM of consumer 1

Cummins picks up second Woolworths hardware brand with Masters appointment 12

Tremor Video buys local video platform TVN as it looks to compete with Google and Facebook 5

News.com.au claims record breaking unique audience of 4.106m for July, up 10% on June

Tourism NT looks to Red Centre night sky and Instagrammers in latest social media push

Announcing Mentor Matchmaking Melbourne: Calling on the media and marketing industry to lend their expertise to charities

Spelling Bee loses 30 per cent of audience a week after debut while The Hotplate holds firm 5

Google restructures creating new parent company Alphabet to hold all of its assets 3

Westpac gives away free cash through live codes ‘hidden’ in online campaign ads 5

Morning Update: Amazon makes a dog’s day; Are Google’s ad changes good for marketers?; NBC wins Premier League football rights

Trainwreck tops box office while The Fantastic Four has less than amazing opening weekend 2

‘Not great but not a train wreck’: Free-TV could lose 10% of viewing time to streaming by 2018 13

Gumtree repositions brand messaging with new advertisements for ‘Buy. Sell. Win.’ campaign 2

Mindshare on alert as General Mills pitch takes Australian ‘mediapalooza’ value to $250m 1

Nine’s record $925m NRL deal ‘puts pressure’ on AFL rights negotiations say media buyers 4

Allira Carroll launches Tonic PR with aim to recruit journalists in response to content push 1

Seven set to launch subscription TV service as part of massive Olympic Games coverage 2

Study claims ‘cash for comment’ row has eased as marketers incentivise social influencers 3

Australian ad industry less forward-thinking than population says Havas chief content officer

Cookie Monster and celebrity chefs urge people to give blood in campaign focussing on a biscuit 11

Australian Marriage Forum claims stark anti-same sex marriage ad is needed to jolt debate 79

Dancing With The Stars gets lowest audience ever while The Voice dominates Sunday night 5

Morning update: Jon Stewart farewells Daily Show, Johnnie Walker gets scientific

Nine retains rights for NRL in five year deal 9

Prime, SCA and WIN launch regional advertising campaign aimed at pushing media reform 3

Caro Meldrum-Hanna and Four Corners sweeps Kennedy Awards for greyhound investigation 3

BMW Australia launches patriotic first Wallabies sponsorship campaign in build up to World Cup 5

Google Australia MD: Marketers failing to reinvest are ‘cost saving their way to decline’ 7

Little Birdie Studios launches new branded content creation service based around comedy 1

Virgin Mobile calls creative, PR and social pitch, as it emerges the telco’s media is also in play 4

Andrew Lamb departs Mediabrands’ Initiative

Mi9 sales boss Emma Jane Owens to depart as Nine restructures its sales operations 4

Cummins & Partners apologises to AFL for plagiarising Multicultural Round campaign 18

ESPN uses graffiti artist in new campaign as sports rights battle shows no sign of slowing

LGTBI magazine Archer expands distribution to USA as it aims to give industry a ‘shake-up’

Jonathan Chadwick to launch new GroupM venture, Mark McCraith to run Maxus 4

APMA chairman lashes culture of procurement saying ‘creativity only survives against all odds’ 2