Dylan Alcott confirmed to speak at Mumbrella360 2024
Former Australian of the Year, Grand Slam-winning wheelchair tennis player and motivational speaker Dylan Alcott is set to take the stage at Mumbrella360 2024, to lift the lid on the Shift 20 Initiative, which saw a number of Australia’s leading brands re-shoot their commercials to be more inclusive.
In an effort to make the advertising industry more representative of the one in five Aussies with a disability, brands including McDonald’s, AAMI, ANZ, Bonds, Kia, Oral-B, NIB, Pantene, Uber and more re-shot their commercials late last year to include a person with disability.
Described as the ‘Unignorable Adbreak’, the Shift 20 Initiative, led by the Dylan Alcott Foundation and independent agency Special Australia, started with a mass inclusion moment and is looking to cement change by setting the standard of inclusive advertising.