Mumbrella360 2024 roster adds Ehrenberg-Bass Institute, GYG, Accenture Song and WPP, among others
The 2024 Mumbrella360 session catalogue is growing with four more sessions covering a plethora of topics – marketing objectives; brand building from one of Australia’s leading food brands; why marketers must move beyond the outdated audience insights, and how female creatives can get a seat at the table.
The first session, ‘Dare To Grow Your Brand: Identifying and Avoiding Self-Defeating Goals’ is being delivered by the Ehrenberg-Bass Institute’s research professor of marketing and associate director, Professor Jenni Romaniuk.
Professor Jenni Romaniuk
Professor Romaniuk has worked at the Ehrenberg-Bass Institute for decades, and now, she is set to bring years’ worth of experience and information to the Mumbrella360 stage to explain in what ways marketers have undervalued themselves and their brand via setting less-than-ideal objectives.
Delegates attending the marketing and branding expert’s session will also be treated to solutions to avoid selling themselves short.
Lara Thom, the global chief marketing officer of Mexican food chain, Guzman y Gomez (GYG), will also be speaking at the three-day conference.
Locked in for the talk, ‘Master Authentic Brand Storytelling and Customer Loyalty the GYG Way’, Thom’s position as captain of GYG’s marketing initiatives has spanned more then five years. Consequently, her expertise in data-driven marketing and authentic storytelling is extensive, and will serve as a foundation to a session that will explore how GYG has secured a loyal customer base despite a revolving door of marketing trends.
Lara Thom
This fast-paced evolution of customer interests will be further explored in the session, ‘Harry Styles vs Taylor Swift: Culture Changes Fast, Why Don’t Our Audience Insights?’
The aforementioned session gathers Jenny Melhuish, ALDI’s marketing director, Lite N’ Easy’s national media manager, Kim Muridge, and Zenith Media’s national head of strategy and planning, and co-lead, Sarah Heitkamp, into a single impactful stage.
Muridge, Heitkamp and Melhuish have crafted the session to champion the necessity of real-time data insights, and leave delegates itching to incorporate up-to-date information (and its practices) into their own brands and companies.
The final session is another all-star female panel, with speakers drawn from adland’s staple institutions.
Tara Ford
‘What’s it Going to Take to Get a Seat at the Creative Table?’ is gearing up to be no-holds barred, awe-inspiring panel discussion with Campaign Edge’s co-founder and executive creative director, Dee Madigan, WPP’s ANZ president, Rose Herceg, and chief creative at The Monkeys and Accenture Song APAC/LATAM, Tara Ford. SI Partners’ Australian director, Julia Vargiu, will be moderating.
The panelists are confirmed to be speaking on their professional journeys, and what needs to be done for more female creatives to join and excel in the industry.
Dee Madigan
Mumbrella360’s session catalogue already contains a number of impressive marketing and media thought leaders and industry tastemakers. Companies including Tourism Tasmania, Football Australia, LEGO, and more are confirmed for the conference. To top it all off, Greg Hoffman, Nike’s former chief marketing officer, will be touching down in Australia to deliver the conference’s keynote.
Mumbrella’s annual media and marketing conference is being held on May 21-23 at Jones Bay Wharf’s Doltone House.
Tickets are still on sale, and can be purchased here.
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Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.
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topics
Accenture Song APAC
ALDI
Dee Madigan
Ehrenberg-Bass Institute
Greg Hoffman
Guzman y Gomez
Jenny Melhuish
Julia Vargiu
Kim Muridge
Lara Thom
LATAM
Lite N' Easy
Mumbrella360 2024
Professor Jenni Romaniuk
Rose Herceg
Sarah Heitkamp
SI Partners
Tara Ford
The Campaign Edge
The Monkeys
WPP
Zenith Media
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