Mumbrella360 2024 roster adds Ehrenberg-Bass Institute, GYG, Accenture Song and WPP, among others

The 2024 Mumbrella360 session catalogue is growing with four more sessions covering a plethora of topics – marketing objectives; brand building from one of Australia’s leading food brands; why marketers must move beyond the outdated audience insights, and how female creatives can get a seat at the table.

The first session, ‘Dare To Grow Your Brand: Identifying and Avoiding Self-Defeating Goals’ is being delivered by the Ehrenberg-Bass Institute’s research professor of marketing and associate director, Professor Jenni Romaniuk.

Professor Jenni Romaniuk