Impact.com launches new platform to streamline influencer campaigns
Impact.com has launched an influencer marketing platform to allow advertisers to discover and scale their influencer-driven campaigns.
The platform, named impact.com / creator, aims to bring creators and brands together to discover new partnerships, contract, manage, pay and optimise those relationships based on performance insights.
It includes filters such as geographical location, social platform, follower size, vertical, and soon-to-be-launched AI-based recommendations.
The platform also offers a range of pay-out models, such as commission or other performance-based payment methods.
“We recognise that marketers require innovative technology to stay ahead of developments within the fast-paced creator economy, which is why we’ve created an industry-first creator partnerships management platform, ” said David A. Yovanno, CEO at impact.com.
“Creators are a critical and expanding part of our industry, and with impact.com / creator, we are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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