Kia is evolving its AO strategy – Dean Norbiato tells us why

Kia has this year returned to the Australian Open (AO) for a 23rd year, though it’s strategy looks a little different than previous years.

General manager of marking, Dean Norbiato, told Mumbrella the AO partnership has evolved significantly since Damien Meredith joined Kia Australia as chief operating officer in 2014, having since been promoted to CEO.

Dean Norbiato, general manager, marketing, Kia