Moving beyond money and meaning in recruitment marketing
Money and meaning are overrated – or that may be the case in recruitment, at least. Akcelo’s brand strategy partner, Simon McCrudden reveals why he’s thinking more deeply about how to attract quality talent in an increasingly tight market.
For many Australians, employment expectations are driven by two dichotomies – money and meaning. People either expect more money than is available or appropriate, or they are searching for a deeper meaning in their work than is achievable.
The truth? Both demands are unhelpful.
A recent ABS report highlighted that almost one-third of Australian businesses are having difficulty recruiting staff, with 79% saying the primary factor was a lack of applicants for advertised positions.
The causes of this are well documented – we’re living through an unemployment rate below 4%, and a huge reduction in immigration numbers post-COVID. The few applicants that do exist are able to demand wages above and beyond what many businesses on tight margins are able to provide.
