Pinterest says ‘It’s Possible’ in first-ever Australian brand campaign
Pinterest has launched its first-ever Australian brand campaign, reminding users that anything is possible on the platform.
Developed in-house by Pinterest’s House of Creative team, the spots are part of the brand’s integrated global campaign, reinforcing how Pinterest aims to be a platform helping users go from dreaming, to doing.
‘It’s Possible’ reminds users that Pinterest has a “unique ability” to inspire great ideas, and then make them happen, leveraging the difference Pinterest has from other platforms.
“We constantly hear inspiring stories of how people are creating a life they love by exploring new horizons and making ideas their own,” said Xanthe Wells, VP of global creative for Pinterest.
“‘It’s Possible’ is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen, from the everyday to the extra special.”
The campaign features a combination of live-action, stop-motion and motion graphics to capture four narratives where Pinterest is seamlessly integrated into the real world.
It launches shortly after Pinterest collaborated with retailer Country Road for a first-of-its-kind branded experience, ‘The Country Road House’.
The campaign will be live across social, display and online.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Pinterest need to fix their massive problems before launching campaigns. Reddit is full of terrible stories of people losing years of work with no explanation, or for ‘violating standards’ when eg the account only posts pictures of flowers or cats. When they do email you that they’ve ’removed one of your pins’ they say here is a ‘one-off link’ to see which pin, but the link only opens your home page or the last innocuous picture you pinned. They also include a link to appeal their decision, but when you click it it asks do you want to ‘download’ [random browser page from your browser history]. Millions of users have brought all this to their attention to deafening silence.
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