Travel industry’s digital ad spend in cruise control

Andrew Banks

December 3, 2021 8:55

Nielsen Ad Intel has released the latest data on the travel industry’s digital ad spend in Australia for October.

As fears mount over the Omicron Coronavirus variant, new travel restrictions have begun appearing around the world. But despite this, the travel industry continues to recover.

In fact, digital impressions are up by almost 40% in October compared to the previous month.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics

ad spend Air BnB Anthony Laver Bob Binder brent hill Carat Adelaide Darren Wright David Ryan Emerald Cruises Erik de Roos Flight Centre Flight Centre Travel Group Howard Sherman Kelly Spencer Leanne Coddington Liz Glover Nielsen Nielsen Ad Intel Digital Nunn Media Oceania Cruises Omicron Pathmatics Rose Lopreiato Royal Caribbean Cruises SA Tourism Commission Silversea Cruises Stayz Sunshine Coast Regional Council Thrive PR + Communications Tourism & Events Queensland travel

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Travel industry’s digital ad spend in cruise control

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