Naked wins Australian Mangoes PR account
Naked Communications Sydney has been appointed by Australian Mangoes to handle its public relations.
The appointment was made by Horticulture Australia Limited, which works closely with the Australian Mango Industry Association, the peak body for the mango industry.
Naked takes on the business from incumbent Crossman Communications, which has a number of other horticultural accounts with HAL.
The strategy agency won the business after a competitive pitch, and will manage PR, social media and experiential for Australian Mangoes.
Elisa Tseng, HAL’s marketing manager said: “We know that Aussies love mangoes. They conjure up images of summer, fond childhood memories and fun times spent with family and friends. Naked Communications demonstrated such a passion for our business and their strategic and creative response to our pitch really taps into the hearts and minds of Aussies.”
Louise Pogmore, head of PR at Naked said: “Mangoes are such an Aussie icon and the flavour of summer. They allow us to enjoy all our senses – the sweet smell, irresistible taste and messy eating are all part of the experience. We want to start a mango tradition and celebrate the mess of eating a mango this summer.”
Naked will begin working immediately, building on the ‘Go an Aussie Mango’ tagline alongside creative agency Elevencom, previously Eleven Communications.
Australians eat approximately 100m mangoes every season.
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Naked Communications
professor x wins again…
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That is quite possibly the worst quote I’ve ever read from a PR agency. Utter drivel
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