Perth radio ratings: Mix dominates Perth with progress for Nova
Monday to Sunday audience share | Source: Nielsen
Perth’s Mix94.5 continued to dominate the listening audience while its Southern Cross Austereo stablemate 92.9 had the greatest share of under 39-year-old listeners, according to Nielsen’s latest audience ratings.
Mix94.5 had an overall 14.3 per cent share of the audience, up 0.1 ratings points on the previous survey.
Perth audience share | Source: Nielsen
Mix 94.5 remains ahead of Fairfax Media’s 96FM’s 12.5 per cent – which was a lift in audience share from its last survey of 11.7 per cent.
In the battle for breakfast, Mix94.5’s The Bunch took a share of 14.9%, moving past ABC 720’s Eoin Cameron’s 13.8 per cent share.
Mix 94.5’s domination also extended to drivetime with a 14.2 per cent share, putting it ahead of 92.9’s 13.6 per cent share..
Meanwhile, DMG Radio Australia’s Nova grew its share from 10.1% to 11.1 per cent, given the station the network’s biggest share. Programming chief Paul Jackson said: “We couldn’t be happier in Perth. They have the champagne out with an 11.1 per cent share because the demographics are brilliant – and every part of daytime is up one land a half per cent,” he said.
Perth Monday to Friday and breakfast share | Source: Nielsen
