Adriatic Furniture gets tactical around Labor leadership debacle
Melbourne’s The Sphere Agency is behind a Labor Party leadership contest-themed press ad for Adriatic Furniture that will break tomorrow morning.
The ad will appear in tomorrow’s edition of commuter newspaper mX, featuring a picture of one of Adriatic’s chairs and the headline: “Hey Julia and Kevin, why don’t you play musical chairs on this.”
The ad suggests that the chair’s swivel function will help them face challenges from any direction.
The agency considered pulling the ad after former Prime Minister Kevin Rudd pulled out of the leadership contest, but went ahead with the campaign with copy unchanged.
The agency tried to book the ad to run on the cover of tomorrow’s edition of The Age too, but the paper was booked out.
Sphere MD Michael Abdul said: “We knew the public would find the latest events in Canberra as absurd and amusing as we do, so it stood out as a wonderful chance to capitalise on something that was bound to get a lot of media attention.”
“The great thing about Adriatic is we have a strong relationship stretching back ten years, so they have the trust in us that’s required to make something like this happen in such a short amount of time,” he said.
The Sphere Agency built a name for itself for topical ads with work for former client Nando’s. The best known effort was a stunt around the movie premiere of Sacha Baron Cohen film Bruno in 2009, when a fake Baron Cohen turned up at the opening night of the film in a pink stretched limo.
Where’s the question mark?
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I like…
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A great opportunity to do something tactical ruined by terrible copy and a lame idea. Spend more time on the copy than on the self-aggrandizing presser and you might achieve something. BTW, basic writing skills would suggest that since you are posing a question in the headline, it might be an idea to complete the sentence with a question mark.
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Riddle me this…
Isn’t a question supposed to have a question mark at the end?
Just saying.
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Nice. Ps. Rhetorical questions don’t require question marks.
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super quick
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If it was such a great opportunity grumpy, where was your tactical ad…. get out of the industry you moron
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I’m surprised no one seems to have picked up on the Cotswold Furniture ad which ran in The Australian today. They appear to have been one of the first to market with a tactical around this…
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Hey Tricky, maybe the Cotsworld one was Grumpy Old CD’s ad!
P.S. Judging by the venom from ‘anonymous’, it’s not very hard to tell that was the guy from Sphere.
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i read it as a statement not a question
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