2013 – Radio ads of the year
1. Road
This ad by DDB Sydney’s Jim Curtis and Ryan Fitzgerald for Volkswagen’s fatigue detection technology features the voice of a driver reporting what he sees. When his thoughts drift he’s woken up by an alert. The ad won the first round of the 2014 Siren awards and a Silver Radio Lion in Cannes.
2. Boss Man
Just three months after Dumb Ways to Die swept the 2013 Siren awards, McCann Melbourne and Metro Trains won all the categories in round two of the 2014 Sirens with an ad for the Metro Notify app. The 30 second ad features a woman who delivers bad news – the train is going to be late – and good news – you know this because you downloaded Metro’s new Notify app.
3. Geek Speak Klingon
This radio ad speaks to geeks in a language they understand – Klingon. Written by Pat Lennox, Ben Green, Guy Howlett and Neil Martin of Marketforce, the ad forms part of “The Geekiest Promo in the Universe” campaign for internet provider Internode.
4. Squirrel Monkey
This segment of a four part radio campaign created by The Brand Agency’s Perth arm for Perth Zoo showcases some of the lesser known animals of the zoo and their unique personalities.
5. Airport Security
In an ad by Whybin\TBWA for MJ Bale, a man is described going through airport security where he has to fit all of his things into a plastic tray “smaller than a five-year-old’s lunch box”. He reluctantly folds his MJ Bale suit jacket on top. Feeling like a “freshly plucked chicken” he passes through the metal detector and then assumes the “spatchcock position” to be examined by a security guard.
6. It’s a secret
Naked Communications’ real estate advertising campaign for Asia Pacific Group challenges listeners to turn up the radio to hear what is being said. The campaign features two ads, one with a man’s voice, the other a woman’s, whispering the secret of great property deals.
7. For Mum’s sake, slow down
This ad by Gray Group for The Transport Accident Commission was part of a wider campaign with a print component on Mother’s Day aimed at discouraging young men from speeding. In the ad, a mother breaks down while making her own breakfast on Mother’s Day as she remembers her son who was killed in a road accident.
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