Australian branded content drama The Horizon hits 21 million online views
Australian brand funded online drama series The Horizon series has hit more than 21 million views on YouTube.
The show which depicts the lives of a group of Sydney gay men hit the number following the US launch of its fourth season.
The third season has claimed four awards at the 2014 LA Webfest following a successful run online.
The show is averaging 40 – 60,000 viewers daily say its creators, and now boasts 73,000 ongoing subscribers to its YouTube channel. Brands behind the series include General Pants, NSW health promotion agency ACON, and DNA Magazine.
The series is produced and directed by former Packed to the Rafters writer Boaz Stark, and is backed by producers Brian Cobb and Jacob Inglis and Executive Producers Tania Chambers and Rob Cannella.
Series 4 features a number of Australian stars including Belinda Giblin and Barry Quin with cameos from Gretel Killeen and Jonny Pasvolsky as a vivacious nurse and a caring Priest.
“We have found some great ways for people to be involved with The Horizon series five and six, through pledges towards the production costs, which will then enable us to offer various opportunities like a walk on role or name your own character, as well as executive producer titles to those wanting to pledge” said Cobb.
Pledges can be made from $100 offering fantastic opportunities at every level.
Robert Burton-Bradley
A really well made TV series that has become quite popular here and O/S.
Proof that branded content partnerships really does work.
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An awesome series!
You can see in on the big screen at Melbourne WebFest too!
http://www.melbournewebfest.com
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