Bondi Hipsters add barista to their list of skills in new campaign for Vittoria Coffee
Vittoria Food & Beverage has recruited the Bondi Hipsters to promote its Espressotoria Coffee Capsule System, with the Dom and Adrian (Christiaan Van Vuuren and Nick Boshier) appearing in a series of ads alongside brand ambassador George Calombaris.
The campaign features a series of ads featuring the Bondi Hipsters as over the top hipster-baristas, with Calombaris used to showcase how good coffee can be made easily.
https://www.youtube.com/watch?v=-K5RDj3k9Wc
It marks the first collaboration between the brand and the Bondi Hipsters.
Vittoria Food & Beverage Managing Director Rolando Schirato said:“We take coffee seriously but we wanted to have some fun with the guys, who took on the persona flawlessly. The campaign is a nice reminder that making great coffee doesn’t have to be difficult or overly complicated.”
https://www.youtube.com/watch?v=2uKanzjRMuU
https://www.youtube.com/watch?v=DugLiTOoqQA
Credits:
| Copywriter | Connor Van Vuuren and Christiaan Van Vuuren. |
| Planner | Vittoria Food and Beverage |
| Director | Tim Kindler |
| Production Company | Heckler / Drifter |
| Producer | Christine Sultana |
| Editor | Client & Bondi Hipsters |
| Post Production | Heckler / Drifter |
| Media Buying Agency | Vittoria Food and Beverage |
| Media Planner | Vittoria Food and Beverage |
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
ad
Bondi Hipsters
Campaign
Christiaan van Vuuren
coffee
creative
Dom and Adrian
George Calombaris
Nick Boshier
Vittoria Coffee
Just as culpable as Clooney for selling out to pods. Environmental vandalism if you ask me. And I was actually starting to like these two muppets.
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They just need to go away.
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…if you’re promoting Bondi Hipsters. I’m afraid Espressotoria has been lost in all the froth.
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Funny, but yeah environmental vandalism.
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Argh – the Bondi Hipsters are so out……
Please stop using these guys ad agencies.
They were funny like 3 or 4 years ago.
What was that? These guys needed to be engaged by brands about 3 years ago BUT at that stage no one was brave enough to go there. Now it’s just repetitive and boring. Oh well.
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Pretty funny. These are much better than the nespresso ads and i’m sure the hipsters cost a lot less than george clooney.
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Its still funny and moderately clever, because this is still cafe culture. If the content is relevant and reinvented why is it 3 years ago? Its about 50 times better than any other coffee ad ive seen. Or most ads ive seen this xmas. But i think these guys are on the edge of needing a few more characters to mix it up.
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The writing is shocking. Hipsters have nice gags then George comes in like a two-bit robot… Very clunky.
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Now we need the Kiwi Assassins to get their own gig. I don’t mind the hipsters, but the Kiwi assassins characters were of a different class.
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Funny until George came along. He is so blocky, what is even doing there?
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I like it but haters gonna hate.
Coffee has turned into coffee wankers.
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