Morning Update: Gatorade digital remasters ‘Be Like Mike’ after 23 years
https://www.youtube.com/watch?v=0r5Jf_ZU9eA
AdWeek: Gatorade Digitally Remastered ‘Be Like Mike’ After 23 Years, and Damn Does It Hold Up
For those of us who’ve spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th birthday celebrations, Gatorade has digitally remastered its classic “Be Like Mike” commercial with Michael Jordan after almost a quarter century.
And it really looks good. The old Bayer Bess Vanderwarker spot is completely cleaned up, so you can enjoy seeing Mike play cute pickup games with kids and laugh ridiculously with his actor-teammates like it’s 1992 all over again. (Except for that hashtag at the end!)
Mumbrella Asia: Asia tumbles in Reporters without Borders rankings in year of ‘drastic decline’ for press freedom
Singapore has fallen three places in the latest Reporters without Borders’ press freedom ranking, released today, and now features just below Russia.
Hong Kong, Timor Leste, Papua New Guinea and Nepal tumbled heavily in the rankings too – 14 Asia Pacific countries fell, seven rose and four did not move in the table. Of 26 APAC countries, 17 rank lower than 100th.
Mashable: Lovebook turns your love life into a targeted ad campaign on Facebook
Your next date could come from a Facebook ad.
That’s the premise of Lovebook, a new matchmaking service that aims to help singles find dates by buying targeted Facebook ads.
Lovebook was created by self-proclaimed matchmaker, CJ James, who says he was inspired to create the service after watching a friend’s struggles with using conventional dating websites and wondered if there was a different approach.
AdAge: Gwyneth Paltrow’s Goop Is Building an Ad-Sales Team
Marketers, Gwyneth Paltrow would like to sell you an ad.
Goop, the email newsletter and website from the actress, will start running advertising to help bolster revenue at the company, which until now had relied on e-commerce sales and affiliate links (where companies pay for links directing traffic to their site). Alison Koplar Wyatt, a former ad-sales executive at style website Refinery29, is joining Goop as its first chief revenue officer. She is responsible for building the site’s advertising business and hiring a team.
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